MarketingVocats2.02
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| Product/Service Management, Pricing, Marketing Information Management, Selling, Promotion, and Distribution | Functions of Marketing
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| Designing, producing, maintaining, improving, and obtaining products to meet customer’s wants and needs | Product and Service Management
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| Determining a value to charge for products | Pricing
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| Gathering information (such as customer buying habits, prices customers are willing to pay for products, or test marketing potential new products), analyzing information, and utilizing information for use in making marketing decisions. | Marketing Information Management
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| Determining and responding to customer’s needs and wants through personalized communication. It is intended to influence purchase decisions and increase customer satisfaction. | Selling
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| Communication used to inform, persuade, or remind customers about a business’s products. The most common form is advertising. | Promotion
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| Transporting, storing, and handling goods from the manufacturer to the consumer. | Distribution
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| Marketing Mix | A combination of decisions a business makes in order to best reach its target market. Known as the four Ps (product, price, place, promotion).
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| Product, Price, Place, Promotion | The 4Ps
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| Businesses must decide what will be offered to customers. | Product
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| amount a business charges customers for a product | Price
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| Having the product available at the right time and location. Also known as distribution | Place
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| Informing and reminding customers of the products available to them and persuading them to purchase | Promotion
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Created by:
melinda.fornes
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