Kotler, Armstrong, Principles of Marketing 11th ed, Ch 20 vocab
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| Consumerism | An organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers
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| Environmentalism | An organized movement of concerned citizens and government agencies to protect and improve people’s living environment
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| Environmental sustainability | A management approach that involves developing strategies that both sustain the environment and produce profits for the company
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| Enlightened marketing | A marketing philosophy holding that a company’s marketing should support the best long-run performance of the marketing
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| Consumer-oriented marketing | The philosophy of enlightened marketing that holds that the company should view and organize its marketing activities from the consumer’s point of view
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| Innovative marketing | A principle of enlightened marketing that requires that a company seek real product and marketing improvements
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| Customer-value marketing | A principle of enlightened marketing that holds that a company should put most of its resources into customer value-building marketing investments
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| Sense-of-mission marketing | A principle of enlightened marketing that holds that a company should define its mission in broad social terms
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| Societal marketing | A principle of enlightened marketing that holds that a company should make good marketing decisions by considering consumers’ wants, the company’s requirements, consumers’ long-run interests, and society’s long run interests
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| Deficient products | Products that have neither immediate appeal nor long-run benefits
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| Pleasing products | Products that give high immediate satisfaction, but may hurt consumers in the long run
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| Salutary products | products that have low appeal, but may benefit consumers in the long run
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| Desirable products | Products that give both high immediate satisfaction and high long run benefits
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