Kotler, Armstrong, Principles of Marketing 11th ed, Ch 13 vocab
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
|
|
||||
---|---|---|---|---|---|
Retailing | All activities involved in selling goods or services directly to final consumers for their personal, non-business use
🗑
|
||||
Retailer | A business whose sales come primarily from retailing
🗑
|
||||
Specialty stores | carry a narrow product line with a deep assortment
🗑
|
||||
Specialty stores | apparel stores, sporting-goods stores, furniture stores, florists, and bookstores
🗑
|
||||
Department stores | carry several product lines—typically clothing, home furnishings, and household goods—with each line operated as a separate department managed by specialist buyers or merchandisers
🗑
|
||||
Department stores | Sears, Macy’s, Marshall Field’s
🗑
|
||||
Supermarkets | A relatively large, low-cost, low margin, high volume, self-service operation designed to serve the consumer’s total need for food and household products
🗑
|
||||
Supermarkets | Kroger, Vons, A&P, Food Lion
🗑
|
||||
Convenience stores | Relatively small stores located near residential areas, open long hours seven days a week, and carrying a limited number of high turnover convenience products at slightly higher prices
🗑
|
||||
Convenience stores | 7-Eleven, Stop-N-Go, Circle K
🗑
|
||||
Off-price retailers | Sell merchandise bought at less-than-regular wholesale prices and sold at less than retail: often leftover goods, overruns, and irregulars obtained at reduced prices from manufacturers or other retailers
🗑
|
||||
Off-price retailers | discount stores, factory outlets, warehouse clubs, Mikasa, TJ Maxx, Costco, Sam’s, BJ’s Wholesale Club
🗑
|
||||
Superstores | Very large stores traditionally aimed at meeting consumers’ total needs for routinely purchased food and nonfood items—include category killers, supercenters, and hypermarkets
🗑
|
||||
Category killer | a superstore that carries a deep assortment in a particular category and has a knowledgeable staff, like Circuit City, Petsmart, Staples, Barnes and Noble
🗑
|
||||
Supercenter | a combined supermarket and discount store—Wal-Mart Supercenters, SuperTarget, Super Kmart Center
🗑
|
||||
Hypermarket | an extremely large store that combines supermarket, discount, and warehouse retailing—Carrefour in France, Pyrca in Spain
🗑
|
||||
Chain stores | two or more outlets that are owned and controlled in common, have central buying and merchandising, and sell similar lines of merchandise
🗑
|
||||
Franchise organizations | Contractual association between a franchiser (manufacturer, wholesaler, or service organization) and franchisees (independent business people who buy the right to own and operate one or more units in the franchise system)
🗑
|
||||
Shopping center | A group of retail businesses planned, developed, owned, and managed as a unit
🗑
|
||||
Wheel-of-retailing concept | a concept of retailing that states that new types of retailers usually begin as low-margin, low-price, low-status operations but later evolve into higher-priced, higher-service operations, eventually becoming like the conventional retailers they replaced
🗑
|
||||
Wholesaling | All activities involved in selling goods and services to those buying for resale or business use
🗑
|
||||
Wholesaler | A firm engaged primarily in wholesaling activity
🗑
|
||||
Merchant wholesaler | Independently owned business that takes title to the merchandise it handles
🗑
|
||||
Broker | A wholesaler who does not take title to goods and whose function is to bring buyers and sellers together
🗑
|
||||
Agent | A wholesaler who represents buyers or sellers on a relatively permanent basis, performs only a few functions, and does not take title to goods
🗑
|
||||
Manufacturers’ sales branches and offices | Wholesaling by sellers or buyers themselves rather than through independent wholesalers
🗑
|
Review the information in the table. When you are ready to quiz yourself you can hide individual columns or the entire table. Then you can click on the empty cells to reveal the answer. Try to recall what will be displayed before clicking the empty cell.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.
Normal Size Small Size show me how
Normal Size Small Size show me how
Created by:
cannons
Popular Marketing sets