MAR3023
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| Back Translation | Practice where a translated word is retranslated into the original language by a different interpreter to catch errors
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| Balance of Trade | Difference between the monetary value of a nation's exports and imports
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| Bottom of the Pyramid | Largest but poorest socioeconomic group in the world ( 4 Billion people $2 a day)
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| Consumer Ethnocentrism | Tendency to believe that it is inappropriate, indeed immoral, to buy foreign-made products
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| Countertrade | Practice of using barter rather than money for making global sales
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| Cross-Cultural Analysis | Study of similarities and differences among consumers in two or more nations or societies
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| Cultural Symbols | Things that represent ideas and concepts
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| Currency Exchange Rate | Price of one country's currency expressed in terms of another country's currency
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| Customs | What is considered normal and expected about the way people do things in a specific country
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| Direct Investment | Global market-entry that entails a domestic firm investing in and owning a foreign division
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| Dumping | When a firm sells a product in a foreign country below its domestic price or below its actual cost
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| Economic Espionage Act (1996) | Law that makes the theft of trade secrets by foreign entities a federal crime in the US
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| Exporting | Producing goods in one country and selling them in another country
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| Foreign Corrupt Practices Act (1977) | Law that makes it a crime for US corporations to bribe an official of a foreign government to obtain/retain business in a foreign country
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| Global Brand | Brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs
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| Global Competition | Exists when firms originate, produce and market their products worldwide
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| Global Consumers | Consumer groups living in many countries or regions of the world who have similar needs or seek similar features and benefits from products/services
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| Global Marketing Strategy | Practice of standardizing marketing activities when there are cultural similarities and adapting them when cultures differ
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| Gray Market(Parallel importing) | Situation where products are sold through unauthorized channels of distribution
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| Gross Domestic Product(GDP) | Monetary value of all goods and services produced in a country during one year
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| Joint Venture | When a foreign company and a local firm invest together to create a local business in order to share ownership, control, and profits of the new company
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| Microfinance | The practice of offering small, collateral-free loans to individuals who otherwise would not have access to the capital necessary to beging small business
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| Multidomestic Marketing Strategy | Firms that have as many different product variations and advertising programs as countries in which they do business
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| Protectionism | Practice of shielding one or more industries within a country's economy from foreign competition through the use of tariffs and quotas
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| Quota | Restriction placed in the amount of a product allowed to enter or leave a country
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| Semiotics | Field of study that examines the correspondence between symbols and their role in the assignment of meaning for people
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| Strategic Alliances | Agreements between two or more independent firms to cooperate for the purpose of achieving a common goal
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| Tariffs | Government tax on goods/services entering a country, primarily served to raise prices on imports
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| Values | Personally or socially preferable modes of conduct or states of existence that tend to persist over time
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| World Trade Organizations | Permanent institution that sets rules governing trade between its members through panels of trade experts who decide on trade disputes between members and issue binding decisions
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Review the information in the table. When you are ready to quiz yourself you can hide individual columns or the entire table. Then you can click on the empty cells to reveal the answer. Try to recall what will be displayed before clicking the empty cell.
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To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
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Created by:
johnny1329
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