RMU TEST
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| Products and services fall into two broad classifications based on the type of consumers who use them. Which one is the broad class? | industrial products
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| Public health campaigns to get rid of alcoholism, drug abuse, smoking, and etc are examples of | social marketing
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| These are industrial products that aid in the buyer's productions or operations, including installations and accessory equipment. | capital items
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| most manufactured materials and parts are sole directly to | industrial users
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| a product is the key element in ______. At one extreme it may consists of tangible goods or at the other extreme, pure services. | market offering
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| which of the following types of quality refers to freedom from defects and consistency in delivering a target level of performance? | conformance
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| Product planners must design the actual product and find ways to _______ it in order to create the bundle of benefits that will provide the most satisfying customer experience. | augment
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| _____m is one of the marketer's major positioning tools because it has a direct impact on the product or service performance; it s therefore closely linked to customer value and satisfaction. | product quality
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| what are the two dimensions of product quality? | consistency and level
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| _______ consists of activities undertaken to create, maintain, or change attitudes toward particular people. | person marketing
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| Ryanair offers free flights and cheap flights, but charges for baggage and on flight drinks. What is Ryanair's pricing method? | low cost pricing
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| Product costs set a(n) __________ to a product's price | floor
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| to maintain and increase a company's _____, a firm must retain or build the value of its marketing offer. | pricing power
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| _______ involves attaching features and services to differentiate a company's offers and to support charing higher prices. | value-added pricing
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| in ______, price is considered along with the other marketing mix variables before the marketing program is set. | value-based pricing
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| _____ involves charging a constant, everyday low price with few or no temporary price discounts. | EDLP
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| ______ is an important element in the marketing mix. It is the only element that does not represent costs. | price
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| which of the following is a customer-oriented approach to pricing? | value-based pricing
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| Underpriced products sell very well, but they produce less revenue they would have if price were raised to the _______ level. | perceived
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| Rent, electricity, and executive salaries are examples of ______ | fixed costs
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| consumer perceptions of the product's value set the _____ for prices. | ceiling
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| _______ uses buyers' perceptions of what a product is worth, not the seller's cost, as the key to pricing. | value-based pricing
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You may also shuffle the rows of the table by clicking on the "Shuffle" button.
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Created by:
murph25
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