Sports&Ent10
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| Media | The methods used for communicating or transmitting messages
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| Break Even | Costs and expenses equal to income revenues
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| Entertainment Marketing | The process of developing, promoting, and distributing products, or goods and services, to satisfy customers' needs and wants through entertainment, or any diversion, amusement, or method of occupying time.
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| Fads | A short-term popular trend, style, product, or service.
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| Discretionary Income | Money left to spend after necessary expenses are paid
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| Opportunity Cost | The loss of the opportunity that is passed up in order to receive something in exchange
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| Market Concept | Idea that organizations need to satisfy their customers while also trying to reach their organizations's goals.
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| Cross Selling | The strategy of pushing new products to current customers based on their past purchases.
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