Vocabulary Terms Chpt 17
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| connecting directly with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationships | direct marketing
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| An organized collection of comprehensive data about individual customers or prospects, including geographic, demographic, psychoographic, and behavioral data | customer database
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| Direct marketing by sending an offer, announcement, reminder, or other item to a person at a particular physical or virtual address | direct-mail marketing
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| Direct marketing through print, video, or digital catalogs that are mailed to select customers, made available in stores, or presented online. | catalog marketing
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| Using the telephone to sell directly to customers. | telephone marketing
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| Direct marketing via telephone, including direct-response television advertising and home shopping channels | direct- response television marketing
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| Company efforts to market products and services and build customer relationships over the Internet. | online marketing
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| A vast public web of computer networks that connects users of all types all around the world to each other and to an amazingly large "information repository." | internet
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| The so-called dot-coms, which operate only online without any brick-and-mortar market presence. | click-only companies
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| Traditional brick-and-mortar companies that have added online marketing to their operations. | Click- and- mortar companies
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| Business selling goods and services online to final customers | Business-to-consumer online marketing
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| Business using B2B Web sites, e-mail, online catalogs, online trading networks, and other online resources to reach new business customers, serve current customers more effectively, and obtain buying efficiencies and better prices. | Business-to-business online marketing
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| Online exchanges of goods and information between final consumers. | Consumer-to-consumer online marketing
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| Online exchanges in which consumers search out sellers, learn about their offers, and initiate purchases, sometimes even driving transaction transaction terms. | Consumer-to-business online marketing
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| A Web site designed to build customer goodwill, collect customer feedback, and supplement other sales channels, rather than to sell the company's products directly. | Corporate Web site
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| A Web site that engages consumers in interactions that will move them closer to a direct purchase or other marketing outcome | Marketing Web site
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| Advertising that appears while consumers are surfing the Web, including display ads, search-related ads, online classified, and other forms. | Online advertising
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| The Internet version of word- of-mouth marketing- Web sites, videos, e-mail messages, or other marketing events that are so infectious that customers will want to pass them along to friends. | Viral marketing
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| Online social communities-blogs, social networking Web sites, or even virtual worlds- where people socialize or exchange information and opinions. | Online social networks
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| Unsolicited, unwanted commercial e-mail messages. | Spam
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Review the information in the table. When you are ready to quiz yourself you can hide individual columns or the entire table. Then you can click on the empty cells to reveal the answer. Try to recall what will be displayed before clicking the empty cell.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
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