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Sports&Ent 3&4

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Question
Answer
Sports consumers   A person who play, officiate, watch, or listen to sports, or read, use purchase, and or collect items related to sports  
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Market segmentation   A way of analyzing a market by specific characteristics to create a target market  
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Sports products   The goods, services ides or a combination of those things related to sports that provide satisfaction to a consumer  
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Tangible product   Physical goods that offer benfits to the consumer  
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Product line   A group of closely related products manufactured and or sold by a company  
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Product mix   The total assortment of products that company make and or sell  
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Opportunity cost   The loss of the opportunity that is passed up in order to recive something in exchanged  
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Infrastructure   The physical development of an area, including the major public  
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Sports franchise   An agreement or contract for a sports organization to sell a parent company  
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Sports Marketing   All the marketing activities designed to satisfy the needs and wants of sports consumer.  
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Intangible product   A non-physical service such as tennis lessons, personal training, and sports camps.  
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