3.0- 3.8
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
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| An important part of target marketing in the sports and entertainment industry involves appealing to potential customers who have | disposable income
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| Males between the ages of 18-35 who are sports-minded and live in Orlando, Florida is an example of a | niche market
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| Which of the following is a factor that sports and entertainment marketers consider when targeting customers for a specific event | demographics
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| Repeated exposure to the largest, most diverse population of people is a benefit of ___________ advertising | out-of-home
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| A business wants to create or emphasize positive associations between a specific sport and itself. What type of advertising media should the business consider using? | Stadium signage
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| After a volleyball player wins a gold medal in the summer Olympics, a sunscreen manufacturer pays the athlete to appear in its television commercials and magazine advertisements. This is an example of | an endorsement.
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| The basic elements of a print advertisement are the | headline, illustration, copy, and business identification.
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| The part of a print advertisement that is noticed first by readers is the | illustration.
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| When Arm and Hammer advertises that its baking soda gets rid of odors in refrigerators, its ad copy is pointing out the product's | uses.
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| Which of the following is a characteristic of most online banner advertisements: | Interactive
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| Currently, which of the following mobile advertising strategies has been most successful: | Text message with coupon
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| Which of the following is an effective design technique that adds a personal touch to a direct-mail piece? | Using a font that looks like handwriting in the envelope's address section
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| Which of the following best enables marketers to target specific groups of customers so that the marketers can focus their promotional efforts to get the best results: | Direct marketing
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| Which of the following is most likely to be visible to search engine spiders: | HTML text
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| Which of the following statements regarding direct-mail marketing campaigns is true: | They should include a call to action.
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| One of advantage of using e-mail marketing is that it is | cost effective.
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| A business that asks customers to forward an e-mail to their friends or associates is engaged in | viral marketing.
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| Which of the following is an example of a business's using e-mail in a timely manner | Sending customers a notice of tomorrow's sale
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| Which one of the following computer programs prevents email messages containing the word "free" in the subject header from entering an inbox: | Filters
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| What is a guideline for businesses to follow when creating mailing lists? | Choose individuals who want the e-mail
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| For higher response rates, businesses should develop marketing e-mail messages that are | short, simple, and understandable.
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| What is the percentage of reach for a local radio sporting-goods advertisement if the target audience is 875,000 18-30 yr.old males and 393,750 of the target audience is exposed to the message? | 45
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| The cost to a business of radio spots will vary with the | number of listeners being reached.
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| A sport/event organization can determine advertising reach of a magazine by analyzing the publication's | circulation.
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| A business that asks to have an advertisement presented at a specific time on the air or in a special place in a newspaper will | pay a higher price for the ad.
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| Which of the following is a qualitative media factor used in the selection of promotional media: | Impact
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| A business owner who wants to obtain a reduced rate for a series of local radio commercials might contract for what type of promotion? | Package
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| One reason it is important for professional sport/event organizations to develop advance ticket sales plans is because the generated revenue helps organizations to | cover pre-event expenses.
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| An advertiser spent $117,000 for 12 television spots with a total of 240 GRPs (gross rating points). What was the cost per GRP? | 487.5
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