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First test

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Question
Answer
Name the broad classifications of roles for a manager:   Interpersonal, informational, and decisional  
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What are the interpersonal distinct roles for a manager?   Figurehead, leader, liaison  
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What are the informational distinct roles for a manager?   Monitor, disseminator, spokesperson  
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What are the decisional distinct roles for a manager?   Entrepreneur, disturbance handler, resource allocator, and negotiator  
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What are the characteristics for a great manager?   Nose for talent, continually assess talent, understand everyone is different, encourage feedback, and provide clear expectations  
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What are the characteristics of great leaders?   Great group culture (values and beliefs), inspire trust and communicate goals of organization  
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What are the first 5 pitfalls to avoid as a manager?   Being drawn to and hiring those w/ similar strengths, under training, avoiding confrontation, failure to infest time and energy in hiring right people, and ignoring good performers  
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What are the last 5 pitfalls to avoid as a manager?   Inefficient time management, micromanaging, forgetting members come first, complacency, and failing to foster an atmosphere of fun  
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What are the four types of fitness organizations?   For profit commercial org, not for profit commercial org, hospital-based org, and corporate-based org  
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What are the six environmental influences?   Technology, politics, society, industry, economy, and environmental  
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What are the six parts of organization?   Strategic apex, middle line, operating core, technostructure, support staff, and ideology  
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What are the 6 basic coordinating mechanisms?   Mutual adjustment, direct supervision, standardization of work processes, standardization of outputs, standardization of skills/knowledge, and standardization of norms  
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What are the situational factors of organizational design?   Age and size, environment, and power  
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What are the four steps to effective performance management?   Make clear job expectations, hiring the right person for the job, training, and measuring job performance  
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What is the SMART model of goal setting?   Specific, measurable, attainable, realistic, and time sensitive  
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What are the six steps to being a better evaluator?   Ensure employees have accepted standards by which they will be measured by, keep records, review records, keep it to specific topics, point out repercussions, don’t avoid issues b/c it will raise unpleasantness  
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What are the four important questions to ask before beginning the recruiting process?   How many people need to be hired to accomplish the job? What are the appropriate marketplace comparatives for wages? What is the availability of trained and untrained labor in given market? How do the answers to the previous questions affect the chosen w  
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What are the five variables to consider in choosing an appropriate recruiting vehicle?   Technical nature of required skill, recruitment budget, urgency of need, geographic reach of vehicle, and compensation type and range  
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What are the eight components of the job description?   Job title, statement of objectives, job or physical requirements, preferred criteria or qualifications, wage or salary, relationship w/ others, career advancement, and physical appearance  
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What is positive profiling?   Certain criteria or defining characteristics necessary for the particular position. Skill sets, education, experience, and career stage  
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What are the questions to avoid in an interview?   Age, marital status, have or plan to have children, weight, maiden name, ethnicity, religion  
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What type of process is the management process for determining maintenance needs?   Iterative (ongoing)  
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What is the four stage management process for determining maintenance needs?   Needs assessment, planning maintenance program, implementing program, and evaluating facility maintenance  
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What are the four areas of maintenance management?   Safety, quality, cleanliness, and amenities.  
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What is always second to convenience in consideration of a facility?   Amenities  
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What are the three goals of a marketing plan?   Position product, increase response rates and sales, and continually evaluating and refine marketing plan  
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What are the five marketing P’s?   Product, price, place promotion, and person  
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Marketing must create what to be effective?   Value, urgency, and scarcity  
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What are the five marketing categories?   External, internal, guerilla, community outreach, and corporate outreach  
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What are the two goals of using all five categories?   Top of mind awareness (TOMA) and security  
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What is the SWOT analysis?   Strengths of org, weakness of org, opportunities in market/industry/environment, and threats in environment  
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What is the first step in the MMP?   Analyze market and organization  
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What does MMP stand for?   Marketing management process  
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What is the second step in the MMP?   Clarify mission goals and objectives  
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What is the third step in the MMP?   Develop marketing plan  
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What are some segmentation market strategies for the database?   Demographics, psychographics, geomarket, product usage rates, product benefits  
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What is the fourth step in the MMP?   Develop the five P’s; target different markets by different packages  
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What is the fifth step in the MMP?   Control and evaluate the plan’s implementation  
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Customer service equals?   Product benefits – costs  
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What is the definition of sales?   Revenue producing element of market process can include selling new, repackaged and preposition products and services  
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What is the primary role of sales?   To sell existing products and services at a level of price, quality and performance acceptable to customers  
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What are the four elements of sales?   Process of identifying customers, getting through to them, increase their awareness of and interest in your product or service, and persuading them to act on that interest  
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What are the five main factors in “customer performance”?   quality, quantity, time, cost, and fit  
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What are the four components of SALE?   Salable product, attitude, leads (database), and equity  
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What are the four steps to the selling process?   Building trust and rapport, performing a needs assessment and asking qualifying questions, building desire on the tour, and presenting the price  
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