Chapters 1-4 of Marketing
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| Person Marketing | Deigned to grab the attention and find the target market of a person
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| Place Marketing | Attract visitors to a spicific place; improve consumer images of a city, state, or nation; and attract new business
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| Cause Marketing | identifying the marketing of a social issue, case, or idea to selected target markets
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| Event Marketing | Marketing of sporting cultural, and charitable activities to selected targe markets
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| Organizational marketing | Marketing efforts of mutual-benifit, service, and government organizations that seek to influence other to accept theiry goals, receive their services, or contribute to them in some way
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| Interactive Marketing | Marketing effots of mutual-benefit, service, and government organizations that seek to influence others to accept their goals receive their services, or contribute to them in some way
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| Buying function | making sure the stock is staying full
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| Selling function | using promotions to grab the attention of the customers
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| Transporting Function | Moving the product from the warehouse to the store
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| Storing Function | Keeping product in Warhhouse until the product is ready to be sold
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| Standardizing and Granding Function | Making sure that the product fits the definition and quality is efficient
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| Financing funcion | Providing credit for (wholesalers and retailers)and consumers
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| Risk Taking | Dealing with the risk of customers buuying the product or not
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| Securing Marketing Information | Colecting information aout consumers, competitors, and channel members for use in making marketing decisions
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| 5 major types of nontraditional marketing | PersonPlaceCauseEventOrganzation
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| Social responsibility | involve marketing philosophies, policies, procedures, and actions whose primary objective is to enhance society
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| SWOT | Strengths, Weaknesses, Opportunities, Threats
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| strategic window | a limited tme where the key requirements of the market and the paricular competenciesof a firm best fit together
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| Porter's Five Forces Model | Potential New EntrantsBargaining power of buyersBargaining power of suppliersThreat of substitue products
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| strategic planning | Finding primary objectives for the company and coming up with ways to acheive the objectives
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| Tactical planning | Planning that guides the implementaton of activites that are mentioned int eh strategic plan
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| Target Market | The people that you think wil buy your product
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| Product strategy | involves more than just deciding what goos or services the firm should offer to a group of consumers
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| Marketing Mix | Product strategyDistribution StrategyPromotion StrategyPricing Strategy
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| Product Strategy | what can we do to have aour product appealed by the customer
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| Distribution Strategy | to ensure tht consumers find their products in the proper quantities at he right times and places
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| Promotion Strategy | the communcations link between sellers and buyers; integrated marketing communications (IMC)
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| Pricing Strategy | finding the perfect price that will appeal to the customer
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| Stars | Generate considerable incomeStrategy: invest more funds for future growth
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| Cash Cows | Generate Strong Cash FlowStrategy: Milk profits to finance growth of stars and question marks
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| Question Marks | Have potential to become stars or cash cowsStrategy: either invest more funds for growth or consider disinvesting
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| Dogs | Generate little profitsStrategy: consider withdrawing
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| Social-cultural environment | Compnent of the marketing environment consisting of the relationship betwee the marketer, society, and culture
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| Planned obsolescence | cheaply made products
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Review the information in the table. When you are ready to quiz yourself you can hide individual columns or the entire table. Then you can click on the empty cells to reveal the answer. Try to recall what will be displayed before clicking the empty cell.
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To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
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