Sports&Ent 2.1~2.3
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| Consumers | People who use the products
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| Discretionary income | Money left to spend after necessary expenses are paid
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| Kinetoscope | A device used to view a sequence of moving pictures
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| Vendors | Sellers of products
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| Product | A good or services that any for-profit industry sells to its customers
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| Promotion | Any form of communication used to persuade people to buy products
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| Endorsements | Approval or supports of a products or ideas, usually by a celebrity
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| Core product | The main product such as sports event, movies, stage show, or book
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| Ancillary products | A products related to or created form the core products
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| Revenue | Gross income
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| Piracy | The unauthorized use of an owner’s or creator’s music, movies, or other copyright material
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| Royalty | A payment for material that has been copyright, or legally declared as belonging to the creator
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| Product tie-in | Use of ancillary products such as merchandise as a promotional tool
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| Sponsorship | Use of ancillary products such as merchandise as a promotional tool
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| Consumer loyalty | Use of ancillary products such as merchandise as a promotional tool
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| Cross-promotion | Any form of communication through which one industry relies on another industry to promote its product
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| Convergence | The overlapping of product promotion
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| Synergy | A combined action that occurs when products owned by one source promote the growth of related products
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| Risk | Unforeseen events and obstacles that can negatively affect business
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| Risk managements | A strategy to offset business risks
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Created by:
riders09
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