Sports & Ent 1.1~1.2
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| marketing | the process of developing, promoting, and distributing products or goods and services, to satisfy customers needs and wants
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| marketing concepts | idea that organizations need to satisfy their customers while also trying to reach their organizations goals
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| market | potential customers with shared needs who have the desire and ability to buy a product
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| needs | A Lack of basic necessities such as food clothing of shelter
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| wants | Things that people desire based on personality, experiences, or information about a product
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| target market | A specific group of consumers that an organization selects as the focus of its marketing plan
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| demographics | Statistics that describe a population in terms of personal characteristics
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| Marketing mix | A combination of four basic marketing strategies, know as the 4ps___ product, price, place, and promotion
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| Channel of distribution | Path a product takes form the producer to the consumer
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| Consumer | An individual that uses goods and services of a business
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| Direct-Marketing Channel | The type of channel when the manufacture sells directly to the consumer
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| Intermediary | The "middle" man within the channel of distribution
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| Price | Refers to the amount in money that something is offered for sale. It is also the second element of the marketing mix
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| Place | The means of getting the product into the hands of the customer. It is also the third element of the marketing mix
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| Naming | Part of the strategies for products. It should be catchy and easily remembered
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| Indirect-Marketing Channel | The type of channel when the manufacture sells to the consumer through other business
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| Packaging | Part of the strategies for products. It protects the product and is design to appeal to the consumer
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| Wholesalers | A type of intermediary that breaks down ‘bulk'. Buys from producers and sell small quantities to retailers
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| Retailers | A type of intermediary that has a much stronger personal relationship with the consumer.
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| Agents | A type of intermediary that is mainly used in international markets
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| Personal Selling | Involves direct face to face relationships between sellers and potential customers
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| Mass Selling | Communicates ideas or information to large numbers of customers at the same time
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| Promotion | Builds product awareness & creates interest
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| Premium Pricing | A type of pricing that sets a high price where there is a uniqueness
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| Economy Pricing | A type of pricing that is set at a no frills low price
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| Penetration Pricing | A type of pricing for products/services that is set artificially low in order to gain market share
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| Skimming Pricing | Charge a high price because you have a substantial competitive advantage
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| Internet | Sell to a geographically disperse market. Use of e-commerce technology
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Created by:
riders09
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