Chapter 1
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| Marketing | The process of developing, promoting, pricing, selling, and distributing products to satisfy customer's wants and needs
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| Marketing Cocept | All business activities should be aimed toward satisfying consumer wants and needs while achieving company goals
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| Good | Tangible items
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| Service | Things that are provided to you, EX: Geico
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| Consumer | The person who uses the product
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| Customer | The person who buys the product
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| Goal | An objective you plan to fulfill
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| Strategy | A plan of action for achieving your goals and objectives
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| Tactic | Specific actions used to carry out strategies
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| Customer Orientation | Do it their was:
Offer products that consumers want to buy
Customer service professionals handle complaints
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| Market | A group of potential customers
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| Market Segment | A subgroup of a larger market that share one or more characteristics
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| Geographic | Markets divided by where the customer lives
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| Mass Marketing | When the group is considered as a whole with all the marketing activities; using a single marketing plan
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| Place | Include where the customer can obtain the product
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| Behavioral | Segmenting a market base on the way customers use a product or behave toward a product
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| Price | Function that considers a value that is affordable for customers and profitable for the business
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| Marketing Information Management | Function that researches what the consumer wants
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| Demographic Segmentation | Statistics that describe a population by personal characteristics such as age, gender, income, marital status, ethnicity, education, and occupation
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| Product | Include what to make or obtain as the business's product mix
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| Pricing | Include determining what a customer is willing to pay, what competition is charging, determining discounts and credit terms.
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| Promotion | Decisions include the promotional mix
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| Target Market | Are identified segments of the market that a business wants to have as their customers.
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| Psychographic Segmentation | Markets divided by social and psychological characteristics
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| Product/Service Management | Function that involves deciding what product to make or sell
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| Selling | Function that involves one-on-one contact with the customer
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| Financing | Function that involves obtaining the money to operate a business
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| Market Segmentation | The process of dividing a larger market into smaller parts
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Review the information in the table. When you are ready to quiz yourself you can hide individual columns or the entire table. Then you can click on the empty cells to reveal the answer. Try to recall what will be displayed before clicking the empty cell.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
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Created by:
graceegriffin
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