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Quiz yourself by thinking what should be in each of the black spaces below before clicking on it to display the answer.
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Question
Answer
Promotion   Any form of communication a business or organization uses to inform, persuade, or remind people about its products and improve its public image  
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Product Promotion   Promotion used by a business to convince potential customers to buy products from it instead of from a competitor  
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Institutional Promotion   Promotion used to create a favorable image for a business or organization  
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Advertising   The nonpersonal presentation and promotion of ideas, goods, and services by an identified sponsor  
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Publicity   Creating demand for a business or product by placing news about it in publications or on radio, television, or stage  
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Sales Promotion   The use of marketing devices, such as displays, premiums, and contests to stimulate purchases  
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Slotting Allowance   A cash premium paid by the manufacturer to a retail chain for the costs involved in placing a new product on its shelves  
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Sales Incentives   Awards given to managers and employees who successfully meet or exceed their company's set sales quota for a particular product or line of products  
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Licensing   A business arrangement whereby organizations license for a fee their logo, trademark, trade characters, names and likeness, or personal endorsements to a business to be used in promoting the business's products  
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Promotional Tie-ins   Sales promotional arrangements between one or more retailers or manufacturers which combine their resources to do a promotion that creates additional sales for each partner  
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Premiums   Prizes or rewards offered to a customer as an added inducement to make a purchase  
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Incentives   Products that are more expensive than premiums that are earned and given through contests, or as sweepstakes awards  
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Promotional Mix   The combination of different types of promotion a business uses to persuade customers to buy its products  
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Created by: Stephen.P
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