Advertising and Sales Methods
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each of the black spaces below before clicking
on it to display the answer.
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| Print ad | An ad in a newspaper, magazine, telephone directory, or other publication.
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| Direct mail advertising | Printed advertising sent by mail to consumers' homes.
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| Commercial | A brief, one minute or less, TV or radio ad used to promote a product.
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| Informercial | A TV or radio ad that promotes a product and lasts 30 minutes or longer.
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| Pop-up ad | An ad that suddenly appears on a web page or in an email message.
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| Billboard | An ad posted on a sign along the highway.
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| Federal Trade Commission (FTC) | An agency that regulates advertising to ensure that ads are fair and accurate.
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| Clearance sale | Sale to reduce existing product inventories.
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| Seasonal sale | Sale at particular times of year.
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| Going-out-of-business sale | Sale when a business is being liquidated.
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| Holiday sale | Sale during a holiday times.
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| Incentive | A reward used to encourage spending.
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| Coupon | A small paper clipping that entitles the holder to savings on a product.
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| Rebate | A partial refund of a product's purchase price.
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| Sweepstakes | A drawing to select a winner of money or valuable prizes.
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| Commission | A percentage of sales income given to the salesperson.
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| Trading up | Convincing customers to but higher-priced item than they intended.
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| Telemarketer | A person who sells a line of products over the telephone.
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| Door-to-Door Representative | A person who goes house to house selling a line of products.
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| Decor | The way in which a store or place of business is decorated.
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| Slogan/Jingle | Catchy songs,rhymes,phrases used to help consumers remember products.
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| Logo | Graphics or symbols that represent a company, used to identify products.
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| Beauty appeal | Product that makes you this beautiful,makes you like this person.
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| Testimonial | A positive statement made by a person who is endorsing a product or service---usually a famous person
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| Endorsement | An advertising message that reflects opinions, beliefs, findings, or experiences of a person or group other than the advertiser.
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| Escape | Associating products with beautiful, adventurous settings to create the illusion of escape for viewers.
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| Lifestyle | Associating a product with a desirable style of living.
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| Bandwagon | Attempting to convince consumers that everyone is using the product.
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| Rebel | Associating products with behaviors that contradict societal norms.
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| Unfinished comparison | Claiming a product “works better”---better than what?
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| Group identification | A message that, if you use this product, you will fit in with this group.
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| Trendsetter | A message that, if you use this product, you will stand out from the crowd.
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| Hidden fears | A strategy of playing on the fears of consumers.
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| Before-and-After comparison | “Before” and “after” pictures show results of a product or treatment.
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| Traditional values | Trying to associate with home and family.
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| Puffery | Exaggerated claims intended to increase a product’s reputation or appeal.
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| Loss leader | An item priced below the retailer’s costs in order to attract customers.
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| Price Comparision | Offering products below retail value or implying that the same item is sold at higher prices at other stores.
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| Bait and Switch | A retailer advertises a product thtat it has no intention of selling, hoping to persuade consumers to come and buy a product at a higher price; customer is often told that the “bait” product is “sold out”.
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| False promise | A promise of a free gift that actually requires that another item be bought first.
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| Introductory offer | Indicates new merchandise selling at a price that will soon increase.
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| Deceptive pricing | Advertising a “sale” price that is actually no better than the everyday price.
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| Hidden catch | When details of an offer are not all clearly disclosed---extra charges, processing fees, other restrictions.
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Created by:
BoneyMa1
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