Ch. 9 Clicker Q's
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| Your friend is thinking about doing some research. What should she do first? | Define the problem she wants to understand
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| When you have finished collecting data in a research project, what is the next step? | Analyze the data
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| What is the primary advantage of secondary date over primary data? | It is quicker to acquire
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| When designing a research plan what question should be answered? | How will we know if we've answered the original problem?
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| If we wanted to know why sales of our products are declining, which source below should we explore? | Our distributors, people who saw our ads, people who no longer buy our brand, sales patterns during promotion
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| Your good friend is going to do a survey of his store's customers with a limited research budget. What do you recommend? | Mail Survey
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| In which type of research is the interviewer most likely to bias the respondent? | Personal Interview
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| Which statement best describes the problem with using non-random surveys? | Can't calculate the sampling error
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| What's the problem with this questionnaire "question?" "Why do you like Coca Cola over Pepsi?" | Leading Question
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| What is the disadvantage of secondary data? | May not answer your problem
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Review the information in the table. When you are ready to quiz yourself you can hide individual columns or the entire table. Then you can click on the empty cells to reveal the answer. Try to recall what will be displayed before clicking the empty cell.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
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Created by:
gwd220
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