Ch. 8 Clicker Q's
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| If your firm decided to focus on a target market of Generation Y, what would be important for success? | The size of Gen Y should be measurable
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| What is meant by "responsiveness" of a market segment? | Consumers in that segment will respond to a unique marketing mix
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| "A car for every purse, person and personality" reflects which target market strategy? | Multisegment
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| Your major competitor uses a concentrated target market strategy. What should you use? | Differentiated strategy
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| What is the main purpose of a perceptual map? | Identify market opportunities
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| GF International coffee says it "stirs the soul." Based on the slogan, what kind of segmentation is GF using? | Benefits sought
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| After identifying distinctive segments within a market, the next step in market segmentation is to ..... | Choose whether to target all segments or practice niche marketing
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| A good example of a "positioning strategy" is: | "More selection, lower prices at Amazon.com"
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| Advil's children's pain reliever claims in ads that Advil is superior to Children's Tylenol because it works faster and last longer. This is an example of .... | Product positioning and Product differentiation
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| To be identified as a market segment, its members must .... | Have common needs and respond similarly to market programs
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To hide a column, click on the column name.
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You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
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Created by:
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