1st VBRest assignment - market research
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| Customer | Someone who visits your establishment, orders from your menu, and pays what you charge for a beverage or meal.
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| Market research | The process of collecting and examining, data about your customers and competitors.
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| Demographics | Characteristics, such as age, gender, and income, of potential customers in the area of your establishment.
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| Target Marketing | The group of people you wish to draw into your restaurant, such as teens, families, or those interested in a particular theme.
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| Segment | A market segment is a subgoup of consumers with similar interests, such as teens or office professionals.
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| Demand | What people want; this is usually measured by the popularity of items on the menu.
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| Market share | The percentage of sales your restaurant will make out of all the sales possible.
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| Primary Data | Is collected "firsthand" by the person doing research. More assured it is current and closest to the source of information.
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| Secondary Data | Is collected by someone other than you or your staff. Is farther from the source and probably older than primary data, but still useful for developing business strategies.
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| Sample Size | The number of people surveyed, interviewed, or polled about your restaurant ideas.
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Review the information in the table. When you are ready to quiz yourself you can hide individual columns or the entire table. Then you can click on the empty cells to reveal the answer. Try to recall what will be displayed before clicking the empty cell.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
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Created by:
vhaun
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