Sports&Ent10
| Description: | Sports&Ent10 |
| Category: | Marketing |
| Created by: | lamaykat on 2009-05-15 |
| Question | Answer |
| Media | The methods used for communicating or transmitting messages |
| Break Even | Costs and expenses equal to income revenues |
| Entertainment Marketing | The process of developing, promoting, and distributing products, or goods and services, to satisfy customers' needs and wants through entertainment, or any diversion, amusement, or method of occupying time. |
| Fads | A short-term popular trend, style, product, or service. |
| Discretionary Income | Money left to spend after necessary expenses are paid |
| Opportunity Cost | The loss of the opportunity that is passed up in order to receive something in exchange |
| Market Concept | Idea that organizations need to satisfy their customers while also trying to reach their organizations's goals. |
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