Retail Mkt-Final
| Description: | Chapter 2 |
| Category: | Marketing |
| Created by: | clmartinez13 on 2009-04-27 |
| Question | Answer |
| MERCHANDISE OFFERING: | Variety (breath) and Assortment (depth) |
| VARIETY [BREATH OF MERCHANDISE]: | Wide vs narrow- the number of merchandise categories |
| ASSORTMENT [DEPTH OF MERCHANDISE]: | Deep vs shallow- the number of items in a category (SKU):stock keeping unit |
| SERVICE vs MERCHANDISE RETAILERS: [4 IMPORTANT CHARACTERISTICS OF SERVICES] | 1)Intangibility-problems in evaluating service quality 2)Simultaneous Production & Delivery-importance of service provider 3)Perishability-no inventory, must fill capacity 4)Inconsistency of offering-not identical every time |
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