| Question |
Answer |
| Market Plan |
A plan used by a business to guide its marketing process to a desired conclusion. |
| Marketing Objectives |
Are what a business wants to acconmplish through its marketing efforts |
| Marketing Mix |
Made up of five marketing strategies you will use to reach your market |
| Brand |
Is the name, symbol, or design used to identify a product |
| Package |
Is the physical container or wrapper that holds the product |
| Label |
Is the part of the package used to present information |
| Product Positioning |
Refers to hoe consumers see your product compared to the competition's product |
| Product Mix |
All of the products a company makes or sells |
| Channel of Distribution |
The path a product takes from producer (or manufacturer) to final user (or consumer) |
| Selective Distribution |
Limits the number of sales outlets in an area |
| Exclusive Distribution |
Limits the number of outlets to one per area |
| Marketing Tactics |
Activities that need to be taken to carry out the marketing plan |
| Intermediaries |
People or businesses that move products between producers and final users |
| Intensive Distribution |
Involves placement of a product in all suitable sales outlets |
Cardio Block2anatomy
