| Question |
Answer |
| Sports consumers |
A person who play, officiate, watch, or listen to sports, or read, use purchase, and or collect items related to sports |
| Market segmentation |
A way of analyzing a market by specific characteristics to create a target market |
| sports products |
the goods, services ides or a combination of those things related to sports that provide satisfaction to a consumer |
| tangible product |
physical goods that offer benfits to the consumer |
| product line |
a group of closely related products manufactured and or sold by a company |
| product mix |
the total assortment of products that company make and or sell |
| opportunity cost |
the loss of the opportunity that is passed up in order to recive something in exchanged |
| infrastructure |
the physical development of an area, including the major public |
| sports franchise |
an agreement or contract for a sports organization to sell a parent company |
| grassroots marketing |
marketing activitys on a local community level |
Science Vocab 147928
