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Marketing 8

Stack #166506

QuestionAnswer
Cluster sample Probaility apl in whhreearches select a sampleof subgrops (or clusters) from which they draw respondents; each cluster reflects the dity of the whole population being sampled
Controlled experiment scientific investigation in which a researcher manipulates a test group (or groups) and compares the results with those of a control group tht did not receive the experimental controls or manipulations
Convenience sample Nonprobability sample selected from among available respondents
Data mining proces of searching through customer databases to detext pattesn tat guide marketing decision making
Delphi technique Qualitative sales forcasting method tat gathers and redistributes several rounds of anonymous forecasts until the participants reach a consensus
Exploratory research process of discussing a marketing problem with informed sources both within and outside the firm and examining information from secondary sources
Exponential smoothing Quantitative forecasting technique that assigns weights to historical sales data, giving the greatest weight to the most recent data
focus group simultaneous personal interveiw of a small group of individuals, which relies o group discussion about a certain topic
Full-service research supplier Marketing research organization that offers all aspects of the marketing research process
hypothesis tentative ecplanation for some specific event
interpretative research Observational research method developed y social anthropologists in which customes are observed in their natural setting and their behavior is interpreted based on an understanding of social and cultural characteristis; also knonw as ethnography, or "goin
Jury of executive opinion Qualitative sales forcasting method that assesses the sales expectatios of various executives
Limited-service research supplier Marketing research firm that specializes in a limited number of research activities, such as conducting field interviews or performing data processing
Mall intercept interviews conducted inside retail shopping centers
Marketing decision support system (MDSS) Marketing infomation system component that links a decision maker with relevant databases and analysis tools
Marketing information system (MIS) Marketing information system component that links a decision maker wih relevant databases and analysis tools
Marketing research process of collecting and using information for marketing decision making
nonprobability sample Sample that involves personal judgment somewhere in the selection process
population (universe) total group that researchers want to study
primary data information collected specifically for the investigation at hand
probability sample Sample that gives every member of the population a chance of being selected
qualitative forecasting Use f subjective techniques to forecast
Quantitative forecasting Use of statistical forecasting techniques such as trend analyss and exponential smoothing
Quota sample nonprobability sample divided to maintain the proportion of certain characteristics among different segments or groups as the population as a whole
reserch design master plan for conducting marketing research
sales analysis In-depth evaluation of a firm's sales
sales force composite qualitative sales forecasting method based on the combined sales estimates of the firm's salespeople
sales forecast Estimate of a firm's revenue for a specified future period
Sampleing process of selecting survey respondents or research participants
secondary data previously published information
simple random sample basic type of probability sample in which every individual in the relevant unicerse has anequal opportunity of being selected
Survey of buyer intentions probability sample constructed to represent randomly selected subsamples of different groups within the total sample; each subgroup is relatvely homogeneous for a certain characteristic
syndicated service organization that provides standardized data on a periodic basis to ts subscribers
test marketing Marketing research technique that involves introducing a new product in aspecific area and then measuring its degree of success
trend analysis quantitative sales forecasting method that estimates future sales through statistical analyses of historical sales patterns
Created by: playingnotes4him
 

 



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