| Question |
Answer |
| Person Marketing |
Deigned to grab the attention and find the target market of a person |
| Place Marketing |
Attract visitors to a spicific place; improve consumer images of a city, state, or nation; and attract new business |
| Cause Marketing |
identifying the marketing of a social issue, case, or idea to selected target markets |
| Event Marketing |
Marketing of sporting cultural, and charitable activities to selected targe markets |
| Organizational marketing |
Marketing efforts of mutual-benifit, service, and government organizations that seek to influence other to accept theiry goals, receive their services, or contribute to them in some way |
| Interactive Marketing |
Marketing effots of mutual-benefit, service, and government organizations that seek to influence others to accept their goals receive their services, or contribute to them in some way |
| Buying function |
making sure the stock is staying full |
| Selling function |
using promotions to grab the attention of the customers |
| Transporting Function |
Moving the product from the warehouse to the store |
| Storing Function |
Keeping product in Warhhouse until the product is ready to be sold |
| Standardizing and Granding Function |
Making sure that the product fits the definition and quality is efficient |
| Financing funcion |
Providing credit for (wholesalers and retailers)and consumers |
| Risk Taking |
Dealing with the risk of customers buuying the product or not |
| Securing Marketing Information |
Colecting information aout consumers, competitors, and channel members for use in making marketing decisions |
| 5 major types of nontraditional marketing |
PersonPlaceCauseEventOrganzation |
| Social responsibility |
involve marketing philosophies, policies, procedures, and actions whose primary objective is to enhance society |
| SWOT |
Strengths, Weaknesses, Opportunities, Threats |
| strategic window |
a limited tme where the key requirements of the market and the paricular competenciesof a firm best fit together |
| Porter's Five Forces Model |
Potential New EntrantsBargaining power of buyersBargaining power of suppliersThreat of substitue products |
| strategic planning |
Finding primary objectives for the company and coming up with ways to acheive the objectives |
| Tactical planning |
Planning that guides the implementaton of activites that are mentioned int eh strategic plan |
| Target Market |
The people that you think wil buy your product |
| Product strategy |
involves more than just deciding what goos or services the firm should offer to a group of consumers |
| Marketing Mix |
Product strategyDistribution StrategyPromotion StrategyPricing Strategy |
| Product Strategy |
what can we do to have aour product appealed by the customer |
| Distribution Strategy |
to ensure tht consumers find their products in the proper quantities at he right times and places |
| Promotion Strategy |
the communcations link between sellers and buyers; integrated marketing communications (IMC) |
| Pricing Strategy |
finding the perfect price that will appeal to the customer |
| Stars |
Generate considerable incomeStrategy: invest more funds for future growth |
| Cash Cows |
Generate Strong Cash FlowStrategy: Milk profits to finance growth of stars and question marks |
| Question Marks |
Have potential to become stars or cash cowsStrategy: either invest more funds for growth or consider disinvesting |
| Dogs |
Generate little profitsStrategy: consider withdrawing |
| Social-cultural environment |
Compnent of the marketing environment consisting of the relationship betwee the marketer, society, and culture |
| Planned obsolescence |
cheaply made products |
mr. charles11
