| Question |
Answer |
| Exchange |
This takes place every times something is sold in the marketplace |
| Information |
This utility involves communication with the customers; could be ads, displays, sings |
| Financing |
Applying for a bank loan would be part of this marketing function |
| Time |
Having a product available during a certain season creates this economic utility |
| Utility |
The economic term for value added |
| Distribution |
Decisions about which methods of transportation to use are part of this function |
| Pricing |
deciding how much to charge for goods based on costs and expenses involved |
| Selling |
answering customers questions in a person or on the phone, persuasion is involved in this function |
| promotion |
all communication designed to inform, persuade and remind people about a product |
| form |
changing raw materials into useful products creates this utility |
| Marketing Information Mgt |
Marketing research falls under this function or marketing |
| Product/ services Mgt |
Choosing and maintaining the appropriate product mix is part of this function |
| Place |
This type of utility is created by businesses offering products at stores close to us |
| Possessions |
Offering a store credit card may add economic value to the items offered by a store |
| Developing |
Designing new products; creating products, writing books songs, for examples |
| Marketing |
The process of developing, distributing and promoting goods and services |
HHS Shrek
