Term | Definition |
Alignment | arrangement in a straight line, or in correct or appropriate relative position |
Balance | an even distribution of weight enabling someone or something to remain upright and steady |
Symmetrical | made up of exactly similar parts facing each other or around an axis; showing symmetry |
Asymmetrical | having parts or aspects that are not equal or equivalent; unequal in some respect |
Radial | of or arranged like rays or the radii of a circle; diverging in lines from a common center. |
Contrast | the state of being strikingly different from something else, typically something in juxtaposition or close association. |
Proximity/Unity | nearness in place, time, order, occurrence, or relation. |
Repetition/Consistency | Repetition strengthens a design by tying together individual elements. |
White Space | white space is any character or series of whitespace characters that represent horizontal or vertical space in typography. When rendered, a whitespace character does not correspond to a visible mark, but typically does occupy an area on a page |
Rule of Thirds | a concept in video and film production in which the frame is divided into into nine imaginary sections, a |
Optical Center | a point about ten percent above the exact center of a printed page or layout. |
Optical Center | a point about ten percent above the exact center of a printed page or layout. |
Lines | a mark or stroke long in proportion to its breadth, made with a pen, pencil, tool, etc., on a surface: a line down the middle of the page. |
Shapes | the quality of a distinct object or body in having an external surface or outline of specific form or figure. |
Mass | anything that takes up space |
Texture | the visual and especially tactile quality of a surface: rough texture. |
Color | the quality of an object or substance with respect to light reflected by the object, usually determined visually by measurement of hue, saturation, and brightness of the reflected light; saturation or chroma; hue. |
Value | relative worth, merit, or importance: the value of a college education; the value of a queen in chess. |
Color wheel | one of a pair of primary or secondary colors opposed to the other member of the pair on a schematic chart or scale (color wheel) as green opposed to red, orange opposed to blue, or violet opposed to yellow. Compare analogous color. |
Complimentary colors | n the traditional model, a complementary color pair is made up of a primary color and a secondary color (green, violet or orange |
Monitors | a student appointed to assist in the conduct of a class or school, as to help take attendance or keep order |
Printers | a person or thing that prints, especially a person whose occupation is printing. |
Color Matching | when the applied color duplicates all aspects of the original color's appearance in hue, value, and chroma. |
Hue | a color or shade |
Tint | a shade or variety of color. |
Shade | color, esp. with regard to how light or dark it is or as distinguished from one nearly like it |
Saturation | the intensity of a color, expressed as the degree to which it differs from white. |
Calming colors | colors that make people feel peaceful |
Exciting colors | colors that make people feel great and exstatic |
Neutral colors | having a color that does not attract attention |