Question | Answer |
Improvise buisness operations by gathering and using database reasearch | total quality management |
Increased international competiton for U.S. companies | global market place |
A computer file of related information about a specific topic | database |
Replaced diaries | people meters |
Gathering, recording, and analyzing information about consumer behavior and sales | marketing research |
Evaluation of such topics as package design | product research |
Assembles important data on radio advertising | Arbitron |
Methods and procedures for generating, analyzing, and storing data about consumers, sales, and ads | marketing information systems |
An estimate of a product's future sales | sales forcasting |
Publishes rates and data for advertising industry | SRDS |
Using existing market data and new research to assemble a profile are all a function of_____intelligence. | market |
Predicting future economic conditions in particular geographic areas is called economic_____ | forecasting |
The way to measure customer satisfaction with a product is by looking at the product's continued_____ | sales |
Sylvia keeps careful watch over her company's market share, which is also known as its sales_____,in the competitive business of soap manufacturing. | penetration |
When companies study consumer opinion reasearch polls to learn how people feel about certain products or ideas, the companies are engaging in_____research. | attitude |
_____research gathers information from large segments of people and relies heavily on surveys to gather information. | Quantitative |
A primary way that a company can avoid having its new product fail is by first engaging in_____research. | marketing |
Albertson's offers special rewards for customers who fill out a preferred member application. In marketing terms this is a function of collecting______ | data |
Woods and Poole Economics, Inc. will provide buisnesses with demograhpic and economic information about every county and state in the U.S. This information helps buisnessess with their____ | economic |
For buisnesses, the major source of data on future economic trends such as inflation rates is the federal government. | true |
A company's existing and projected sales data are part of the marketing mix. | false |
Test marketing occurs in only one geographic area at a time so that testing results can be measured more easily. | false |
Ten percent of all new products are successful in the consumer marketplace. | true |
Consumer panels must be composed of cross sections of people in order to provide reliable information. | false |
What is the primary focus of marketing research? | obtaining information about customers' behavior, opinions, and plans. |
What is an example of a group that specializes in markeing research? | Consumer Product Safety Commission |
In what area of marketing research does Arbitron specialize? | media research |
Ismael studies the behaviors,characteristics, and buying habits of his company's target markets. What is Ishmael involved in? | market analyis |
What is a primary public concern about marketing research? | invades consumers' privacy |