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Worsham Merch Q2
| Question | Answer |
|---|---|
| Profession | we not only offer services to people, we offer them merchandize, which means we are not pure professionals who do just service. Goods and services |
| merchandize | good that are bought and sold, like caskets, cards, etc. |
| merchandizing | purchasing, pricing, display and sale of merchandize |
| FD def. of a casket | case or receptacle into which human remains are placed for protection, practical utility (ease of transportation), & a suitable memory picture. |
| what is the memory picture | appearance of the deceased during funeralization |
| FTC def. of a casket | rigid container designer for the encasement of human remains which is usually constructed of wood, metal, fiberglass, plastic or like material and ornamented and lined with fabric |
| coffin | case or receptacle for dead human remains which is anthropoidal in shape, wedged shaped-six sided, widest at the shoulder and narrowest at the feet. almost exclusively made of wood |
| wood | workable material, with differing grain pattern even among same types of wood. prices vary on the type used & the amount of workmanship used to make it |
| hardwoods | any heavy close grained and resistant wood of any broad leaved bearing deciduous tree |
| birch | heavy white wood with smooth bark |
| cherry | heavy white wood stain any color |
| mahogany | imported, rare & expensive and top the line kind of wood |
| maple | closely grained wood with a lightly tan color and can be stained. popular for furniture and bowling |
| oak | light in color, closely grianed, hardiest of the woods, strong enough for house construction, standard in flooring, 1/3 of all hardwood casket sales in US |
| walnut | dark brown wood, rare and expensive, only 2% of caskets are walnut; could be used for veneer |
| elm, willow, pecan, and poplar | not used as much |
| selected hardwood | Salix casket is a combination of hardwoods |
| softwoods | any wood that is light in texture, non-resistant and easily worked of any coniferous (cone bearing) tree |
| pine | abundant tree that is inexpensive, natural resonance waterproofing; texture has a lot of knots in the grain which is appealing; alternative containers for burial or cremation; most often used |
| fir | related to pine, larger then pine |
| spruce, cypress | used in the South |
| cedar | expensive, aromatic, used in lining of chests |
| redwood | expensive, not as aromatic, resistant to wood rot |
| wood products | cominations, maybe thin sheets, or components treated to look like solid wood |
| plywood | glued together so that the grains are at right angles to one another, always in odd numbers |
| composition board | particle board, flake board, fiber board, pressed board; sawdust that has been pressed into a glue and made to look like wood; used in alternative containers like cremation |
| corrugated fiberboard | step down from composition board, cardboard |
| laminates | thin covering or layer over a thicker material such as veneer and artificial |
| veneer | very thin layer of real wood that is glued to a thicker peice of composition board. makes less expensive look more expensive |
| artificial | layer of plastic or resin that is sprayed onto the casket or wood |
| closing comments | they do have resin in them to keep them somewhat waterproof, but they will rot in due time; might need a good outer burial container to protect it |
| ferrous metal | any metal that contains iron; not used exclusively because they rust and are very heavy; alloys are used instead |
| steel | iron and nickel with some carbon and graded by the amount of nickel that is added to the iron. rolled into sheets, bended, soldered and melted |
| USSG | United States Standard Gauge, number of sheets to get the thickness of one inch. 20 gauge is 20 sheets to make one inch. the lower the number the thicker the steel. 16 gauge is the lowest |
| stainless steel | iron with chromium and sometimes some nickel is added; all grades of this must have at least 11% chromium. more resistant to rust but does not last as long as bronze & copper |
| 400 series | 409 stainless or martensitic and contains no nickel and 12% chromium |
| 300 series | 304 stainless or austenitic stainless; 18% chromiom and 8% nickel and the rest is iron. pretty study, used in table ware and takes a lot of fatigue easily |
| reinforcement | through welding and straps and with zinc coating |
| galvinized | metal with a zinc coating |
| non-ferrous | no metal in it, no rusting |
| Brown and Sharpe System | measured by onces per square foot; the higher the ounces per square foot the thicker and more expensive. 32oz and 48oz caskets are common |
| copper | first metal to be worked by craftsmen; malleable and ductile with golden color and very expensive |
| wrought copper | copper rolled into sheets and the parts are stamped out and then welded together |
| copper deposit | start out with a shell and then placed into a liquid where more copper is electroplated onto it to cover the seams and welding the give greater strength. top of the line method |
| bronze | alloy of 90% copper with a combination of tin and zinc for the remainder. b/c of its strength it is the top of the line for casket construction |
| wrought bronze | bronze rolled into sheets and the parts are stamped out and then welded together |
| cast bronze | skilled work; take molten bronze and put it into a mold and comes out without joints and seems when it cools. the max weight is about 1000-1100lbs. need 8-10 pall bearers |
| chromium nickel | stamp the parts out and weld them |
| zinc | poor man's bronze; blue-ish white metal not malleable so it is used more in composite caskets |
| aluminum | silver white metal, light in weight, bendable, not tarnished |
| plastic | lower end casket alternative to wood (polymer) |
| fiberglass | consists of fine materials of glass embedded in various resins; crematories might not expect plastic or fiberglass containers |
| natural finish | natural grain is treated many times to produce a number of types of surfaces |
| polished or gloss | coats of polyurethane to give a hard shiny type of surface, a burnished finished-mirror like, burnished polish |
| semi-gloss | natural wax, no polyurethane, give some protection |
| satin finish | oil and polish is done that looks brushed or fine lines |
| mat finish | minimal amount of oil to bring out the grain of wood |
| unstianed/stained | natural color of wood is seen and still treated with oil and it all soaks in |
| painted | coating stays on the surface |
| cloth covered | word product with cloth glued over it |
| smooth | retains natural cloth surface |
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