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Marketing Clep

QuestionAnswer
Regional K-Mart stores are selling a specific shirt for $9.99. This method was selected because store managers believe that customers react better to these types of prices. This type of pricing may be categorized as? odd-even pricing
Which of the following is not a marketing objective? technical design objectives
Which of the following acts deals with deceptive advertising, selling practices, and deceptive pricing? The Federal Trade Commission Act.
The use of a name, term, symbol, design, or a combination thereof that may or may not be registered is called? A brand
Packaging Includes? Protection, Product Identification, Containment, Promotion.
Which of the following are products used to produce other products? Industrial Products
When a consumer experiences cognitive dissonance they? May seek additional information to confirm their decision. May be experiencing uncertainty about their purchase decision. May purchase another product next time. May have doubts that lead to tension
Transportation provides which of the following utilities? Possession and Place utility
Which of the following is not a step in the five-step marketing research process? Interpreting the data
A majority of small companies? May use outside research specialists Depend on sales people or managers to conduct the research they do Usually do not have separate marketing departments Can afford a reliable and dependable marketing information system
Which of the following is not part of the marketing mix? Planning
Reciprocity means? You buy my product and I'll buy yours
When designing a research study, the researcher must make sure that the study actually measures what it is supposed to. This is known as? Validity
Which of the following is the worst choice when transporting a product such as stones? Air.
Failure of a new product is usually caused by all the following except? Protocol
John wants to figure out the mark down of a desk he is selling for $100.00 with a marked down dollar amount of $31.00 What percentage would he come up with? 31%
What is the cost at retail of a product that sells for $400.00 and has a markdown percent of 40% $240.00
Wal-marts's buying office just purchased leather belts for $30.00 each. They want a 20% markup at retail on the belts. What retail price should they charge? 37.50
What is the markup percent based on cost, when the cost is $1,000.00 and the mark up is $500.00? 50%
Suzanne wants to start giving tennis lessons to children, and needs to determine the cost in selling price she should charge for lessons. Her friend told her that the markup percent on cost should be 15%. and that the amount of markup should be $17.00 Wha cost = $113.33; selling price = $130.33
Craftsman tools sold by Sears is an example of? A family brand
Toilet paper is an example of which of the following products? Staple
Price fixing falls under which act? Sherman Act.
Which of the following is a good strategy for marketing school supplies? Offering coupons online Advertising through traditional avenues Advertising on social media
Which store listed below could be an example of a company that does business to business marketing? Best Buy Google Apple
Where do you think the best place would be to put up a billboard advertising a local supermarket? Along the busiest street in town
Creating a visually appealing logo with lots of colors and a snappy design is known as what? Branding
What is the newest and cheapest way to market products worldwide? E-commerce
Which of the following would be a good list of demographic characteristics to consider in a marketing campaign? gender, age, education, work history, cultural identity, socioeconomic status
A company starts a marketing campaign but doesn't take into account how much product they have available. What process are they guilty of ignoring? logistics and channel distribution
Which of the following is an example of unethical marketing practices? Marketing cigarettes to children
When in-acting pricing policies, what is the most important thing a company must consider? The competition
Alice uses her shopper's card every time she gets groceries. How does this help in marketing? The store can track how many times she buys each product in her cart
Created by: KhalidG24
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