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Stack #1768298
Question | Answer |
---|---|
What statement is true about technology in relation to channel management? | Some businesses have the capacity to distribute most or all of their products through the internet |
Which situation hinders a business's ability to provide quality customer service? | vendor consistently has back orders |
When is it best for a business to use an exclusive distribution pattern? | It needs to maintain tight control over a product |
What do marketers want to achieve by determining distribution intensity? | ideal market exposure |
Which of the following is an aspect of channel management that impacts customer service? | timelines |
How do channel members add value to a product? | by preforming certain channel activities expertly |
What is one action that customer service can take to facilitate order processing? | communicate effectively |
What indirect channel of distribution is used to reach large retailer when the producer does not want responsibility for the selling activities? | producer to agent to retailer to consumer |
Which of the following would probably use a longer channel of distribution than the others: | a bottle of shampoo |
Which of the following makes it possible for a business's drivers to determine their exact location and obtain accurate directions to destinations: | global positioning system |