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Chapter 1 Term & Definitions

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Term
Definition
Public Switched Telephone Network (PSTN)   Worldwide telephone system that handles voice-oriented telephone calls.  
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Regional ISP   An ISP that provides Internet access for customers in a specific geographical area.  
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Responsive Web Design (RWD)   Design techniques to help create websites that adjust layout and, in some cases, content, to the device and screen displaying the webpages.  
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Robot   Search engine software that automatically browses the web looking for webpages to add to the search engine's index.  
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Script   A program written in a scripting language used to make webpages dynamic and interactive.  
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Scripting Languages   Programming languages used to write short programs, called scripts, that execute in real time at the server or in a web browser.  
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Search Directory   A search tool that categorizes webpages and whose index is built by human interaction.  
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Search Engine   A web-based search tool that locates a webpage using a word or phrase found in the page.  
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Search Engine Optimization (SEO)   The art and science of designing a webpage to increase the potential that the page will appear high in a search engine's search results list.  
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SEO Expert   The member of the website design team who creates and revises the text that visitors read when they visit a website, and who chooses the links, images, video, or other media that enhances text content.  
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