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Intro to Communication_Chapter 2

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Term
Definition
Paradigm   Belief system tab represents a particular worldview  
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Theory   A set of statements that explains a particular phenomenon.  
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Methods   The specific ways that scholars collect and analyze data which they then use to prove or disprove their theories.  
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Rhetoricians   Scholars who study the art of public speaking and the art of persuasion.  
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Elocutionists   Scholars in the 19th century who promoted the study of the mechanics of public speaking , including proper pronunciation, grammar, and gestures.  
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Social Science Approach   Contemporary term for behaviorist approach  
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Behaviorism   The focus on the study of behavior as a science  
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Naturalistic   Relating to everyday, real-life situations, such as classroom, cafe, or shopping mall.  
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Quantitative Methods   Methods that convert data to numerical indicators, and then analyze these numbers using statistics to establish relationships among the concepts.  
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Demand-Withdrawl   An interaction pattern in which one partner criticizes or tries to change the other partner, who responds by becoming defensive and then disengaging-either psychologically or physically.  
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Attachment   An emotional tie, such as the closeness young children develop with their caregivers.  
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Interpretive Approach   Contemporary term for humanistic (rhetorical) study.  
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Rhetoric   Communication that is used to influence the attitudes or behaviors of others; the art of persuasion.  
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Humanism   A system of thought that celebrates human nature and its potential.  
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Qualitative Methods   Methods in which researchers study naturally occurring communication rather than assembling data and converting it to numbers.  
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Content Analysis   Approach to understanding communication that focuses on specific aspects of the content of a text of group of texts.  
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Ethnographic   Relating to studies in which researchers actively engage with participants.  
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Rhetorical Analysis   Used y researchers to examine texts or public speeches as they occur in society with the aim of interpreting textual meaning.  
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Critical Approach   An approach used not only to understand human behavior but ultimately to change society.  
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Textual Analysis   Similar to rhetorical analysis; used to analyze cultural "products," such as media and public speeches.  
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Created by: ShannonLowe
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