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CXS

for AKENDI CXS exam

QuestionAnswer
What is a prototype? Prototyping allows designers to quickly and inexpensively explore multiple iterations of designs, test their performance, and craft great user experiences for websites and applications
What is Information Design? The Art and Science of Shaping Information products and experiences to support usability and find a ability.
List 5 different prototypes 1. Reference Zone. 2. Sketchy 3. Hi Fidelity 4. Specs 5. Storyboard
What is DESIGN for UX? 2x 1. Problem Solving. 2. Defines Form 3. Behaviour of Artifacts, Environments and Systems 4. Dialogue 5. Mediates Relationships to effect Human understanding.
What is the difference betwn task driven and content driven? Path Driven affords a pathway to performance.
what is Bailey's Human Performance Model? A visual design that shows the relationship between tasks, people and context (environment) x 3 references in course notes
What are mental Models? User representations of Systems and Environments.
What are the 4 steps to the GUI Design process? 1. Discover 2. Define 3. Develop 4. Deliver.
What is Usability? "The Extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency and satisfaction in a specified context of use"
What is effectiveness? the usefulness of a product in achieving the user's GOALS
What is Efficiency? a measurement determined by the speed and error rate of a task
What is satisfaction? The user's response, perceptions and opinions of UX
What are Touch points? the micro interactions, flow, interactions and journeys that create an experience
What triggers a User Experience? Senses, Cognitive processes, Touch points, participation, Intensity, Emotion, Meaning
What is User Experience? A tangible or intangible aspect of a product marked by a red thread. This type of experience can be applied to Software, products, services, Events and Environments.
What is Experience Thinking? A UX experience that affords a return on experience for the user, business and customer stake holders through feelings, activities, things and materials cuz time is money. $$$
Why is return on Experience Thinking important? Design expectations continue to rise and the seemingly "seamless" end to end user experience creates customer loyalty, user satisfaction and organizational efficiency.
What does the Total Lifetime Experience look like? UX is a BIG thing. Examine the Total Experience Life Cycle A. A Systematic process that defines the relationship between the Product and the USER – the USER EXPERIENCE which starts from the inside out and is user centric vs product centric focus. B. The user experience becomes the customer experience if successful A. The buying experience is comprised of the following: 1. Awareness 2. Explore 3. Compare 4. Purchase 5. Out of the Box 6. Set Up 7. Operate 8. Maintain 9. Upgrade 10. Recycle
How can success be achieved in UX experience? Gain insight thru identifying and knowing your experience elements and their importance, follow a SYSTEMATIC process to design and research
What is a User Centric Design Approach? UCD Early focus on users and their tasks. Iterative design -- on going testing and updates, Empirical, observed knowledge based on Behavioural data. User Feedback.
What is Lean UX? starts with a MVP Minimal Viable Product which is validated thru users and iterative product releases. A testing vs research model of gaining insight into the user. Focuses on the construction phase, on the design, test and learn from cycles. Excellent for Start Ups as it allows for idea/design generation.
What is Agile UX? Designed to cope with the continuous change of software and apps. Good for long running development or services.
What is the first phase in the Experience Thinking Process? Uncovering the business, Customer and user GOALS.
What does it mean to be Customer focused? When you consider all the touch points.
What does it mean to be User Focused? When you mainly focus on the product.
List 8 methods of Research techniques 1. Interviews 2. Ethnography 3. Diary Studies 4.Focus Groups 5. Surveys 6. Usability Test 7. Heuristic Review 8. Card Sorting
Describe aspects of the Interview Process 1. Provides rich user and context data. 2. Answers the WHY 3. Affords an understanding of the environment. 3. Needs to be probing in it's approach to finding answers and not focused on fixed questions. 4. Great for exploring, don't approach with a fixed agenda or it will be biased 5. N.B.-- Quality of data is only as good as the interviewer.
Describe key aspects of the Ethnographic approach to research. 1. Research becomes the user. 2 User Shadowing 3. Very rich contextual and behavioural data 3. Shadowing "mobile" users can be challenging 4. PERMISSION to watch people in the environment and to understand the CONTEXT in which the product is used. 5. Not interacting with anyone--- observing only. 6. provides good insight through contextual inquiry. 7. Helps to understand their environment.
Describe key aspects of Diary and Journal Studies 1. Use participants to gather data 2. use tools like smartphones: video, audio, photos and collage 3. Gather richer emotional information. 4. Offers resourceful situation data paired with observations 5. Limited by what the user wants to share. 6. Typically combined with interview or focus groups.
Describe key aspects of Focus Groups and CONCEPT testing 1. Great for "big picture" overview in terms of VALUE and motivations for use 2. Is not used to understand user behaviour 3. Lacks the in depth information harnessed from one to one interviews/observation 3. Typically a larger sample size than interviews or ethnography 4. Potential for group bias, be wary of where people sit in a focus group especially those furthest away (don't speak) and closes (want to donate) to you. 5.useful to combine as a quail-quant.
Describe the key aspects of Surveys 1. Large quantitative data BIG DATA to achieve statistical relevance or significance 2. Great for getting the "big picture" and establishing VALUE 3. Lacks the WHY 4. Useful for confirming findings from smaller samples in the case of ethnography or 1 - 1 interviews.
Describe the key aspects of Usability Testing 1. Observing how users use a product 2. helps to highlight the effectiveness, efficiency and satisfaction of a product 3. un biased 4. Can begin to see trends with a small sample of users 5. Not used to understand the VALUE of a product.
Describe the key aspects of HEURISTIC testing 1. Expert review (up to 4 different experts) using a set of industry standards i.e. Neilson) to evaluate a product 2. Typically faster than usability testing and more cost effective 3. Cannot substitute for USERS and the data gathered from observing the interacting with them however...
Describe the key aspects of Card Sorting 1. Informs the information architecture based on how users organize information 2. Cost effective, relatively simple to conduct and FAST. 3. A simple way of organizing and categorizing ideas and content 4. A way of understanding and exposing user's mental models.
What is the result of User Research? 1. reveals the personas, scenarios and experience mapping. 2 Answers who are the Users, what do they do, How and Why and Where.
Is User Research the same as Market Research? No. “The most important thing for user experience professionals to know is when marketing research is needed, and when user experience research is needed. If you understand how these two methodologies work together through a product lifecycle, you will be able to work effectively with marketing departments. You can demonstrate the value of including user experience research in their projects because you are able to explain how it complements the market research they are already conducting.”
A typical Persona Profile at AKENDI is based on what user research data? 12 Interviews and 6 ethnographic sessions and offers a complete idea of what the user is doing including Hours of work, location, Context of Use, Discretion of Use, motivation, Tasks, Frequency of Use, Job History, Scenario, Flexibility,
A customer experience journey map presents what data? The entire life cycle including context, goals, activities, value and touch points. It is an linear/grid/map version of the Total User Experience Life Cycle. (CIRCLE)
When it comes to UX Metrics, what do the Goals and Success Metrics look like? They are specific measurable outcomes for the organization, for the customer and for the user. The organization is focused on Business GOALS, the customer on VALUE goals and the user on performance goals and poses the question how does it fit into the overall Vision/Mission
Give an example of a measurable, specific outcome metric i.e. a "line in the sand" , a quantitative metric based on a "preference" 1. 80% of our users can sign up to our new service in 3 minutes 2. 85% of our users prefer the new design over the old design 3. A decrease of 20% in calls to our call centre for support to reset their password.
What are the 3 levels of design in the User Experience Life Cycle? 1. Information Design 2. Interaction Design 3. Interface/VISUAL Design .. A good metaphor for this one of the body with the Skeleton being the IA the muscles being the Interaction Design and the Skin being the Visual Design.
Is the Design Approach to UX Design top down or bottom up and what is it guided by? The design approach is Bottom up and is guided by CONTENT.
When it comes to Information Design what is the difference between a top down and bottom up approach? Top down is guided by tasks and scenarios of use. The Bottom up approach is guided by the content.
What key questions surround the concept of Interaction Design? 1. What user behaviour do you need to support? (based on research and best practices 2. How do you communicate the interactions the system can support? 3. How should the system respond to the user based on existing interaction design principles. (i.e. subtle, well crafted, MICRO interactions like gestures)
What key questions surround the concept of Visual Design for UX? 1. How do you want users to feel when they interact with the system? (visceral, behavioural and reflective emotions) 2. How do you portray your brand in an interface? 3. How do you connect and create a memorable experience based on cognition theories, visual principles, best practices and industry trends i.e. Flat design.
What are 3 deliverables of UX Design? A FLOW diagram for the information Architecture, a reference zone wire frame for Interaction Design and a prototype for visual design.
What 4 main aspects defines Usability Testing? 1. Behavioural vs Attitude 2. Opinion Based Design cultures 3. Test Early, test often 3. Tie back to the UX Design. 4. Expert based VS user based testing.
What are some of the key elements that make up a Usability TEST Lab? 1. A controlled environment 2. A table at the back for the designers 3. A dual video screen for the designer to view the prototype and the user using it 4. A user testing area.
Based on the article by Robert N. Charette called "Why Software Fails" list some of the main reasons. can be traced to a combination of technical, project management, and business decisions and includeUnrealistic or unarticulated project goals Inaccurate estimates of needed resources Badly defined system requirements Poor reporting of the project's status Unmanaged risks Poor communication among customers, developers, and users Use of immature technology Inability to handle the project's complexity Sloppy development practices Poor project management Stakeholder politics Commercial pressures
The scale of the User Interface component of Software is considerable, list some outstanding stats on UX Design and Software Development It comprises 47-66% of a projects total code, 40% of the development effort, 80% of the unforeseen fixes required (20% being software bugs) and 10 to 15% of a total project budget invested in UX actives including strategy, research, design and testing.
How does one introduce Experience thinking into an organization? 1. Find a Champion in a position of influence anywhere in the org. 2. Create Awareness of UX processes and principles 3. Make sure they have the ability to absorb the costs and are not doing reactive spending as it happens 4. Make sure they have a structure in place to manage UX activities
When pitching a team about UX what factors should be considered? 1. What is the COST of doing to wrong? 2. Create awareness about UX techniques and processes 3. Make sure they have the ability to learn on the job with the current workload 4. Ask -- where in the design phase can you have the most impact?
What are the 3 steps to "selling" experience thinking? 1. Awareness 2. Acceptance 3. Integration into their corporate Culture
What are some tactics for creating Awareness of Experience Thinking in an Organization? 1. Assume Nothing 2. Lunch and Learn - the UX pizza trap 3. Training 4. Intranet as a resource place 5. Start with small projects, i.e. small wins, build on success, keep going, both at EXEC level as well as in project teams, Find good initial candidates for usability testing, Users, shoulder to shoulder, on the job training, show what a UX culture Feels like --- OPEN, Collaborative, everyone has a role to play, democratic.
Once the idea of UX is accepted as being valid, what are the objections that arise to counter a commitment to doing it? 1. TOO MUCH $$$ 2. Too much time 3. We don't want to talk to our customers 4. You don't know our market/product, 5. DIY --Don't bother asking we can Do it ourselves 6. We know our Users 7. We'll train and support users instead of investing in the site 8. We'll put it in a doc and add it to the site 9. It's all the users fault 9. I can't use it and my user's don't need it 10. We don't need fancy graphics 10. We have too many users, they know our site, we can't change it now!
What are key aspects of the Experience Thinking integration process? 1. Multi Year plan at any level of the org 2. Staffing, re train, hire 3. Internal Model, consultants, corporate, part of line of business 4. Adjust product development process 5. Create measurable success metrics 6. Process related, shorter projects, less churn in design phase 7. Culture related higher retention, skill sets not stretched 8. Identify best place to start in the org
What are some of the typical backgrounds for UX,CX and Usability experts? Software Engineer, Business Analyst, Graphic Designer, Industrial Designer, Manager that knows the field, Technical Writer, Market Research, Information Science, Cognitive Psychology,
If you were to ask a potential client "what kind of UX culture do you want to be" -- what options do they have? A design culture, A test culture, a Research Culture or A Vision Culture
What is the "best practices" breakdown for the integration of Experience Thinking into an organization? 10% business requirements (vision and mission) 20% research, 50% DESIGN (IA, Interaction, Visual), 20% testing
Define Information Architecture 1. The structured organization of SHARED information environments 2. The combination of organization, labelling, search and navigation systems within websites and intranets 3. The art and science of shaping information products and experiences to support usability and fundability 4. A community of practice focused on bringing principles of design and architecture to the digital landscape.
What is NOT information Architecture? It is NOT interactions design (wire framing), it is NOT Graphic design (visuals) It is NOT Software development (coding) it is NOT content management (Editing pages in a CMS)
What is an Information Architect? "the individual who organizes the patterns inherent in data, making the complex clear. It's A person who creates the structure or map of information which allows other to find their personal paths to knowledge….it's also the name of the emerging 21st Century professional occupation which addresses the needs of an age, focused upon clarity, human understanding and the science of the organization of information" -- RICHARD Saul Wurman.
What professions engage in Information Architecture? 1. Library & Information Science 2. Information Management 3. Human Computer Interaction 4. Systems Engineering 5. Computer Science 6. Usability Engineering 7. Psychology
Why is IA important? 1. Humans are informavores. 2. Looking for information costs money 3. Reduced frustration in not finding information 4. Increased satisfaction 5. Increased sales 6. Increased productivity.
Why is re designing so costly? As design and functionality decisions are made, changes become more expensive to implement.
What does information Architecture look like? A flow diagram showing multiple levels, a narrow and deep navigation structure, A broad and shallow navigation structure or a broad and shallowish structure (used in mobile)
What is user research? Understanding through quantitative and/or qualitative research methods who are the users of the product/system; what are their key scenarios of use and how do they accomplish their tasks. User research is behaviour based.
What is Information Architecture about? Information Architecture is about the relationship between users and content and asks the questions What content do users need? How do users organize the content? How do we organize that content? How will we maintain that content?
How do you reply to the question " WHO are our users?" One would ask Who is the business targeting? How do users differ in terms of usage goals, motivations, context of use and special considerations? Who is actually using the product? How are they using the product? What terminology do they use?
What is find-ability? the capacity of an object to be found through searching or browsing
How do we "SHAPE" information or content to support fundability? By using information architecture tools including Organizational schemes, Metadata, controlled vocabulary and Taxonomy
What are the principles of Information Architecture? LATCH -- Location, Alphabetical, Time, Category and Hierarchy
Which of the 5 principles of Information Architecture are Exact Scheme? Location (space), Alphabetical, Time (chronological)
Which of the 5 principles of Information Architecture are Subjective scheme? Category, Hierarchy ( Continuum i.e. rating scales)
What is Location scheme used for? Examining and comparing information that comes from diverse sources or locales. To show the source and relationship
Give an example of location based scheme. A map with the distribution of minerals around the world. Locations of the human body to study medicine.
What is Alphabetical scheme and Give an example of it… Used for very large bodies of information like dictionaries and telephone books.
When does alphabetical scheme work best? It works best when the audience includes a broad spectrum of society that might not understand other classifications such as category or location.
What is a Time based scheme used for? Demonstrating changes, comparisons (before/after) . shows progression and evolution
Give an example of Time based scheme Exhibitions, museums, histories (companies or countries)
When does time based scheme work best? When used for events that happen over fixed durations, when used for Creatively to organize a place - i.e. Day in the Life book series , History of Rock and Roll info graphic.
What is Category based scheme used for? Grouping similar or related items, items of similar importance. Shows common characteristics
Give examples of Category based scheme Retail stores organized by types of merchandise and/or audience, breeds of dogs, types of trees
When does a category based scheme work best? When an audience if familiar with the category. i.e. where is the Salsa at your fav grocery store?
What is a Hierarchy scheme used for? Organizing by magnitude, To assign value or weight to information.
Give examples of a Hierarchy continuum Largest to smallest, least expensive to most expensive, order of importance. Location with the highest rate of absenteeism (map) students with the highest test scores, Resorts with the lowest price per night.
When does a Hierarchical scheme work best? When making decisions, when comparing or contrasting
What are navigational Systems? How we construct our content and expose our site structure
What are the 2 types of Navigational systems? 1. Embedded navigational systems which are integrated in the web page 2. Supplemental Navigational systems -- i.e. site maps and indexes
What are the 4 parts of a classic Navigation pattern design? 1. Global Navigation 2. Historial Navigation 3. Local Navigation 4. Contextual Navigation i.e. TD bank
What are site maps? Like a table or contents for a book. A top down view of most of the site content. Enables users to browse quickly and become oriented to the site's structure. Supplements find-ability. Supports Browsing. A supplemental navigational system.
WHY are site maps being used less often in information architecture? Mega menus. On site search. Growing content on websites or apps, not just 20 pages. Index pages, gallery pages, Better IA in general - you can argue that a site map is used because other means of navigation failed. There is still use for site maps with screen readers and accessibility.
What are indexes? Most often a A-Z index of content. Like back of the book index. Good for large bodies of content with unique forms of naming , acronyms. Good for deep information architecture. Not a panacea for poor IA. Supplemental navigation system. i.e. U of T index.
How is the navigational system supported? through controlled vocabulary and taxonomies
What is one of the most difficult parts of IA to implement and why? Controlled vocabulary due to meaning and semantics. ie. Chomsky.
What is controlled vocabulary? A way to control the meaning of the vocabulary used and a way to keep track of terms related to each other. A way to organize knowledge for subsequent retrieval (used in subject indexing schemes, subject headings, theauri, taxonomies and other forms of knowledge organizational systems.
How do you create an effective controlled vocabulary? Mandate the use of pre defined, authorized terms that have been pre selected by the designer of the vocabulary, in contrast to natural language vocabularies, where there is no restriction on the vocabulary (Wiki) in order to reduce ambiguity and increase consistency.
What is equivalence in Hierarchical relationships? Synonyms, acronyms, different spellings, (consider what words your users would use)
What are variant terms? the opposite of accepted terms. Used in a controlled vocabulary.(Equivalence)
What is a taxonomy? from the world of science: orderly CLASSIFICATION of plants and animals according to their presumed natural relationships. Within this domain: Hierarchical arrangement of categories within a user interface.
What are 2 another terms for Taxonomies? Hierarchical relationships. Thesauri. Complex controlled vocabularies that show hierarchy as well as equivalence.
What is the foundation for information architecture? A well designed taxonomy and an understanding of user mental models.
What should you keep in mind when designing a taxonomy? Work to achieve a good balance between depth and breadth of the hierarchy.
What are semantic networks? A semantic network, or frame network, is a network which represents semantic relations between concepts. This is often used as a form of knowledge representation. It is a directed or undirected graph consisting of vertices, which represent concepts, and edges.[1]
What is a taxonomy or Classification scheme? it is like and index with the "see" or "see also" or "used for" references. i.e. Amazon recommendations Think of the way that materials are organized in a library. (Dewy decimal system) Think about large search results pages on large sites (Google) Think about providing multiple ways to access content (facets, faceted taxonomies)
What is a faceted taxonomy? one that present information in multiple ways. i.e. an e commerce product page.
What 5 roles can a single link play on a page? "A single link on a page can simultaneously be part of the product's structure, organization, labelling, navigation and searching systems.
What is Metadata? Information about Information. Data about data elements or attributes like title, author. Data about where something is located, who is responsible for it, how long we should keep it. Data about what the things is about.
What do Metatags do? make our content findable. Tags are used to describe content/page/record so it is easier to find what users are looking for. Metatags make content manageable. Tags are used to describe content/page/record so it is easier to maintain, delete, up-date content.
Name 3 types of MetaData. 1. Structural MetaData - describes how parts of content object are associated with each other.(where an image belongs in a content object record) 2. Administrative MetaData- describes how to manage the content object (where file type, who owns it, who can access it 3. Descriptive MetaData -- Describes what the content object is about (i.e. title, author, subject, abstract, keywords)
Are datatypes mutually exclusive? No, administrative, structural and descriptive metadata are not mutually exclusive TAGS.
When navigating or browsing a website how do users do it? We are informavores we follow the scent trails and respond to trigger words moving from general to specific. No 3 click rule.
What are some of the obstacles to following the "scent of information" trail? Iceberg syndrome. Unclear links. Banner blindness. Unclear nomenclature. Inconsistent Nomenclature. Oprhan pages.
What kind of research is needed to shape information architecture? Content audit. Cord Sorting. Validating the IA.
What is examined in a content audit? Assest types. (pdf, text, images, video, audio) where are they on the site? File folder structure, naming conventions, Page characteristics (url, title, tags, author, keywords, url re directs) Analytics (traffic, paths) ROT redundant, outdated, trivial)
What is card sorting? A simple way of organizing and categorizing ideas and content. A way of understanding and exposing user's mental models. Card labels can be functions or content, not both
What is an open sort? Individual users of content organize it into groupings and give each grouping a heading
What is a closed sort? individual users of content organize it beneath pre determined headings
How do you validate an Information Architecture? Do a reverse card sort or card based classification evaluation, test the classification, not the interface, Have nothing completing for the user's attention but the terms. Use online tools like TreeJack.
What are best practices for Strategic IA? In delivering to the Web/Application the Vision, Mission and Strategy of your organization increase clarity around responsibilities and authority. Align business processes between units that use this product as a business tool. Enable planning and budgeting so you can deliver to a unified product vision.
What factors should be considered when making IA decisions? Websites and applications are now business tools. They need to align with the Vision/Mission of the organization. They need their own Vision/Mission of the organization. The need their own Vision/Mission Statements. They need governance.
How are Stakeholders making IA Decisions? The are recognizing that "We need a process and procedures." asking How does IA fit ito product development? Where does IA fit and does IA fit there? Are our processes repeatable?
Who is doing IA? Communications, Marketing, service delivery, information management, information technology through a open multi disciplinary team.
How are best practices evolving? There is recognition within larger organizations of the criticality of the web and other online assists to the success of the business. Questions around who should have responsibility and what governance should look like continues to evolve and remains tied to the key purpose of the website fro the organization. Acknowledging that "a prerequisite for an excellent website is effective web governance with a functioning decision making mechanism enabling efficient interaction between key stakeholders.
What is the competitive advantage of IA? "As the internet continues to blow gales of creative destruction through our industries, firms that see technology as their salvation will die. Success will belong to those who understand who to combine technology, strategy and structure in keeping their unique position in the marketplace. Information architecture will play a role in this vital and relentless search for competitive advantage. " Peter Morville.
What are mobile devices and apps? Apps are the software that give mobile devices functionality. Apps are most common associated with smart phones and tablets.
What is a feature phone? A non smart phone with apps installed by the manufacturer, users are generally unable to add or remove apps
What is the difference between a Mobile web vs Mobile app? There is no great distinction, in fact the line is blurry….however apps can be available when offline were websites generally are not. Apps need to be downloaded from an app store, but websites can be found anywhere...
What OS systems are there? 1. Android 2. Blackberry OS 3. Apple OS 4. Windows OS.
Why create mobile experiences? billions of downloads occurring during Christmas Holidays! The mobile experience is an extension of the brand.
What factor have to be considered in the design of Mobile apps? Since the mobile user is in an unpredictable environment, has a small screen, limited in putting devices and mulit tasking capabilities these factors must be considered.
List 4 reasons that Mobile User experiences are unique. The Mobile Medium is 1. Ubiquitous 2. Accessible 3. Connected 4. Location Sensitive.
What is the best practice for Mobile apps? Target user needs and make the best possible use of technology.
What is responsive design? The optimal viewing experience across a number of devices without the need to tailor the designs for each unique device.
List the Pros of Responsive Design 1. Maximizes efficiency for designs 2. Allows for easy edits to existing accounts. 3. Consistency across devices 4. Good argument for a way to think about designing for mobile apps. 5. Device agnostic.
What is device Agnostic? Device agnosticism is the capacity of a computing component to work with various systems without requiring any special adaptations.
List the Cons of Responsive Design 1. Context and needs are not the same across multiple devices 2. If you design for most you will lose out on some of the fun of new device technology 3. Beginning with a small screen limits what you would usually have designed for a larger monitor. 4. You still have to create multiple images to support device resolution and screen size.
What are characteristics of Responsive and Adaptive Design? 1. Flexible Grids 2. Flexible images and content 3. CSS3 Media Queries 4. Start with the smallest device and work your way up. 5. Research popular devices: resolution, screen size. Research popular growers.
What are mobile site grid points? Define the grid and breakpoints to support different screen resolutions -- also can determine media queries.
What is grid stacking? Determine the order of how things will stack on top of one another.
List 4 common Main Navigations for the mobile phone 1. Top Navigation 2. Select drop down 3. Toggle 4. Left Nav Flyout 5. Hamburger menu, progressive disclosure
List 5 behaviours of the Mobile User? 1. They want information anytime and anywhere 2. The have limited attention capacity; using mobile phone is not their primary task 3. Usually use the phone for quick and shallow navigation, for very short tasks. 4. They want custom content that enables a mobile lifestyle; email, music, photos, back statements that move with them 5. They want phones to interact and connect with other devices.
List 6 capacities of Mobile phones 1. Camera 2. Video Camera 3. GPS 4. Music Players 5. Social networking 6. Network router.
What happens when you add in more and more capacity to your phone? Increase the cognitive load for the user.
What are some of the expectations of the mobile user? 1. Expectations of integration make it harder to design apps that are simple that are simple and easy to use. 2. Expectations to be able to pick up and use, 3. Expect experimentation and social awareness.
List 5 design principles for creating Mobile apps. 1. Design for Mobility 2. Design for limited input/output facilities 3. Design for a widespread population 4. Design for Context Information 5. Design for Multitasking
What are 5 signs that Mobile to Desktop design lines are blurring…. 1. More and more mobile UX principles are being applied to the desktop environment 2. The emergence of multi-touch and guesture based input hardware 3. Mobile interaction design challenges are starting to emerge on "desktop" systems 4. 25% of Windows 8 laptop sales have a touchscreen 5. Creates the challenge for mouse and touch designs (hover, links, multi-use for coding)
What is the Research process for Mobile phone design? The user experience life cycle.
What 5 questions are asked in the first step in designing the STRATEGY for Mobile apps? to determine user requirements and information design 1. Who is your user? 2. What are the goals of your user? 3. What are they going to use this product for? 4. Why would they use the mobile product and not a computer 5. What devices do they currently use?
What 3 questions are asked when understanding the context of use for Mobile design? i.e. the appropriate design for user interactions wit the app 1. In what environment will the app/site be used? 2. How much time does the user have to achieve his/her goals 3. What are the social implications of a user's environment that would influence their behaviour?
What 6 questions are asked when designing the interaction for Mobile apps? i.e. ease of use for all tasks and contexts 1. How to design for a small screen? 2. What are the most suitable interaction techniques for your mobile products? 3. How to design appropreiate navigations and menus for the mobile product? (standard vs custom) 4. What device are we designing for? 5. Is this an app or a mobile site? 6. Which browsers will we support; which versions will we support?
What are 3 key aspects of User personas for Mobile apps? 1. User personas identify specific needs and motivations of a archetype type group of people, based on real research findings 2. Your user personas should be distinguishable enough from each other in the way they use a product. 3. A designer should be able to have enough information about each user group to say "how would Mike do this?" versus "how would Cindy perform this task"
What are usage scenarios for Mobile apps? Usage scenarios describe the key tasks that each personas perform (they can be different or overlap between personas)
How do you create personas and scenarios for Mobile apps? The best way is to ask actual users and observe them while preforming the task. Do Not make assumptions about your users.
what are 5 best practices when doing information Design for the Mobile? 1. Priortize information,page content should be visible without scrolling 2. Label the Title Bar and make sure that each screen/page has it's own title 3. Adopt a consistent style 4. Ensure that content is suitable for mobile 5. Limit user requested content.
What are the 3 option for UX Architecture for Mobile? 1. Data oriented 2. Task Oriented 3. Process Oriented.
What is the common 3 part information Design for Mobile phones? Top space: notification area -shows important messages or give feedback on user actions. Centre space- content area - prioritize conent 3. Bottom space- input area - ideal location for user interaction, enables the user to use the stylus/finger without losing focus on the main content.
What are some key navigational must haves? 1. provide only minimal navigation at the top of the page. 2. Keep the URLS of site entry points short 3. Provide consistent navigational mechanisms. 4. Use clear, concise, descriptive link text to help users decide whether to follow a link 5. Keep the navigation hierarchy simple and clear 6. Reduce the number of clicks - important for mobile design 7. Avoid horizontal scrolling especially for text (might be inevitable hen displaying large images like a map 8. Place the most frequently used actions first.
What are the 3 steps in designing the UX architecture for Mobile design? 1. do a paper prototype. 2.Do a Wireframe 3. Do a Interactive prototype.
Where does one begin when designing for a mobile app OS of any of the major platforms/manufacturers? Consult the UI Guidelines.
What size is the design space for a usable screen on a mobile phone? 120 pixels.
What is the usable target size for a mobile phone? 42-59 px.
When it comes to orientation what 3 aspects should be considered? 1.I phones typically support portrait mode whereas iPad supports them both 2. if you an support one mode, make sure the app can adjust to the 180 equivalent ie. holding phone start button on bottom or top should be irrelevant ) Support for both views will equal a new design template/design.
List 5 interaction devices for the mobile phone. 1. Hard keyboard on the device. 2. soft keyboard 3. track pad (phasing out) 4. Styli 5. Touch screen 6. Multi touch screen
When measuring usability of mobile devices is it possible to separate the app from the hardware? NO.
What are mobile design patterns?? Designed and articulated by design experts, used widely by designers to create consistent experiences
What are the 3 types of UI design patterns? 1. patterns of practice - best practices in development 2. UI design structures - universal patterns that work across a wide range of apps and on different platforms 3. Corporate patterns: pattern libraries published by organizations.
List 13 Mobile Design Patterns 1.List based Layout 2. Fisheye or Zoom Lists 3. infinite Lists 4. Thumbnail lists 5. Markable Lists 6. Menus 7. Tab navigation 8. Carousel Viewing 9. Margins and Gutters 10 Text Entry on Forms 11. Auto Complete 12. Scrolling 13. progress and Wait Indicator.
What is the purpose of Prototyping? A way of validating user requirements that ail expose IA and ID issues very early on. It facilities discussion and mobilizes the user's imagination. Saves money.
What are low fidelity and low fidelity prototypes? low is paper high is a design tools like Omnigraffle, Balsamique, Axure, Blueprint.
What 3 things does a UX designer do? 1. Defines the form 2. Mediate the relationships. 3. Explores the Dialogue.
What characteristic does a typical interface designer process? Empathy, Problem solving, simplicity, communication, understands tech and people and their constraints and affordances.
List 3 things that Interface design is NOT. 1. Not Coding 2. Not Usability Research 3. Not Visual Design.
What is information design? The art and science of shaping information products and experiences to support usability and fundability.
What is the difference between task driven and content driven design? different path to personal knowledge.
What are mental models? User representations of systems and environments based on experience. System models, Interactions models.
What is an affinity diagram? way capture idea quickly this become requirements i.e. post it notes
What are the 4 steps of Interaction Design? 1. Design Research 2. Idea generation 3. Refinement 4. Evaulation.
What is a design vision? What do you want to achieve with the design.
What is idea generation for GUI interactive design? Brainstorming with CONSTRAINTS including focus on quantity, with holding criticism, welcome unusual ideas, combine and improve ideas.
What are some ways of generating ideas for Interaction design? Word associations, powers of 10, Reverse it/Bad idea. Fill in the blanks. Design the box.
What do you prototype in low fidelity designs? UX design concepts. Information architecture and Navigation.
What do you prototype in High Fidelity design? Focus on detailed UX design. ie. Interaction and Visual Design
What is the purpose of prototyping for interactive design? Validate User experience. Expose information architecture and interaction design issues early on. Facilitate discussions, mobile user's imagination and to SAVE Money.
List 5 Wireframe types. 1. Reference Zone. 2. Sketch / Quick and Drity 3. High fidelity 4. Specs/standalone 5. Storyboards.
How many audiences are there to consider when doing an interactive prototype designs? 4 including designers, Business people, Developers and Managers.
What are the IXD deliverables for GUI Interactive Design? 1. Site Maps (if there is no IA) 2. Wireframes (hand held sketches, Annotated, High Fidelity 3. Interaction Prototypes 4. UI Specs.
What is a GUI spec? Combines Biz Analyst criteria with interaction and visual design - functional and visual design space . Uses wireframes to describe business case, interaction behaviours and names of image files and dimensions used in spec.
What 6 things can be found in a GUI spec? Revision history, author, description and sign offs. 2. Reference documents 3. Name of design pattern and description 4. Example of wireframes for each described pattern, Annotated wireframes….and table that describe annotation, description of interaction, reference to behaviour, style guides, image file name or resource. 5. Appendix
What are key activities in the Design Critique? post design concepts so everyone can see them. Provide individual copies of concept wireframes, if possible. Share Participant rules. Start with clarifying questions. Avoid absolute statements i.e. "this is good/bad answers" . Add context to point of view, back up opinions with user research. Point out processes, elements that are problematic based on business rules or user research. Explore alternatives.
What is information theory? " The sender produces a message; the message is transmitted through the medium called channel and influenced by noise after which a message is received by the receiver. This can be followed by feedback to the sender." - Claude Shannon i.e. twitter.
What is signal detection theory? IN which the response is influenced by sensitivity -- familiarity with the stimulus…and Bias… expected probability of an event...
What is HCI? Human–computer interaction (HCI) involves the study, planning, design and uses of the interaction between people (users) and computers. It is often regarded as the intersection of computer science, behavioral sciences, design and several other fields of study.
What is Fitts' Law? Fitts's law (often cited as Fitts' law) is a model of human movement primarily used in human–computer interaction and ergonomics that predicts that the time required to rapidly move to a target area is a function of the distance to the target and the size of the target. Fitts's law is used to model the act of pointing, either by physically touching an object with a hand or finger, or virtually, by pointing to an object on a computer monitor using a pointing device. It was proposed by Paul Fitts in 1954.
What is Hick-Hymann Law? Hick's law, or the Hick–Hyman Law, named after British psychologist William Edmund Hick and Ray Hyman, describes the time it takes for a person to make a decision as a result of the possible choices he or she has: increasing the number of choices will increase the decision time logarithmically. The Hick–Hyman law assesses cognitive information capacity in choice reaction experiments. time taken to process a certain amount of bits in the Hick–Hyman law is known as the rate of gain of information.
What is conservation of complexity? The point at which you cannot simplify any further, only move complexity around. Acknowledges that sometimes things cannot be made any simpler, Complexity will still exist but you have control over where it resides.
What are the 5 Norman (1986) Design principles for Mobile? 1. Visibility 2. Feedback/Feed Forward 3. Affordances 4. Mapping 5. Constraints 6. Consistency
What is the Visibility Design principle for Mobile? Since problems arise when things cannot be found --Are the displays/controls positioned in a way that they can be easily found?
What is the Design Principle of Feedback/Feed Forward for Mobile? It is an indication that an action has occurred and it must be provided immediately following user action, it is Multi modal and must be appropriate i.e. fields that tell you data is missing from them
What is the design principle of Affordance for Mobile? Characteristic that provide an indication of how the interaction occurs. i.e door knobs
What is the design principle of Mapping for Mobile? The relationship between controls and their effect. i.e. classified ads with ascending and descending orgnaizaiton
What is the design principle of Constraints for Mobile? A restriction placed on the interaction to reduce error including Lock out or Lock ins
What is the design principle of Consistency for Mobile? Similar operations and similar elements for achieving the similar task, improves learnability, transfer of knowledge and reduces error.
What are the 4 types of Consistency in Mobile Design? 1. Asethetic. Application 2. Function/Device 3. Internal/Platform 4. External/Domain
When designing interface elements for mobile list 7 elements that need the most consistency -- from most demanding to least 1. Interpretation of user behaviour, e.g. shortcut keys maintain their meanings 2. Invisible structures 3. Small visible structures 4. The overall look of a single application or service, splash screens, design elements 5. A suite of produce 6. In house consistency 7. Platform consistency
What are Nielson's 10 Design Heuristic Principles 1. Visibility 2. System matches the real world 3. User control and freedom 4. Recognition instead of recall 5. Error prevention 6. Consistency 7. Flexibility and ease of use. 8. Aesthetics and minimalist design 9. Help users recognize and recover from errors 10. Help and documentation.
List 4 defaults in Mobile design? 1. Saves the users work 2. Customization supported for expert users 3. Provides examples of type of data in fields 4. Be careful with pre -supplying charged content (nationality, gender, passwords
What are design patterns and why do we use them? A repeatable interaction template with pre defined behaviours. User familiarity results in improved performance. Reduces design time by sharing knowledge. A common Vocabulary.
List 3 User Patterns in mobile... 1. Navigation (vertical menu, horizontal menu, breadcrumbs, tabs, accordions ect 2. Search 3. Data 4. input
What are 3 System Patterns for Mobile Design? 1. Feedback 2.Graphical 3. Accessibility
List 2 Context Patterns for Mobile Design 1. Sie Type (corporate, micro, portfolio, portal ) 2. Page Type (Forum, blog, article, product etc)
What is the most commonly used layout for Mobile Design? The list pattern is the most commonly used page layout for mobile design
List 4 types of lists for mobile design 1. Fisheye or zoom lists 2. Infinite or live lists 3. Thumbnail list 4. Markable list.
What are Dark Patterns in Mobile Design? Not bad design but designed to trick. A type of bait and switch tactic that uses disguised ads, friend spam, trick questions etc. i.e.. Ryanair.com
What are the 4 steps in utilizing design patterns? 1. Identify information (research) 2. Group and rank priority of data IA) 3. Define information grouping design and interaction design using patterns) 4. Pull groups together --- wireframe
What are the 10 Must Haves in a Pattern Library for Mobile? 1. Pattern Name 2. Tags 3. Author 4. Customer 5. Problem the pattern solves 6. When to use 7. Examples of use 8. How it behaves 9. Why use the pattern 10. Specifications
What are 6 could haves in a Pattern Library for Mobile? 1. Alternative Patterns 2. Change History 3. Sample code 4. Usability feedback 5. User feedback 6. Rating
When is an accordion Pattern for Mobile phones used? When the user needs to find an item in the main navigation a good solution is to stack panels vertically or horizontally and open one panel at the same time while collapsing the other panels.
What are the 5 main Design Pattern Categories for Mobile? 1. User Patterns 2. System Patterns 3. Context Patterns 4. List Patterns. 5. Dark Patterns.
What is Gestalt Psychology? Humans tend to order our experiences in a manner that is regular, orderly, symmetric and simple. We innately, or pre-attentively process basic information of our environment automatically, without effort. It cannot be turned off. We subconsciously recognize things like colour, contrast, line, orientation, shape and size. Using Gestalt principles in deign greatly enhances how intuitive it will be and how quickly the user will understand it.
What are the 7 element of Gestalt Psychology? i.e. the LAWS of Perceptual Organization? 1. Law of Proximity 2. Law of Similarity 3. Law of Figure/Ground 4. Law of Symmetry 5. Law of Closure 6.Law of Continuation 7. Law of Common fate.
What is the Law of Proximity? Things that are close to one another are perceived to be more related than things that are spaced farther apart.
What is the Law of Similarly? Things that are similar are perceived to be more related than things that are dissimilar.
What is the Law of Figure/Ground? Elements are perceived as either figure (foreground) or ground (background on which the figure sits.)
What is the Law of Symmetry? We tend to perceive things that are symmetrical to each other as groups rather than the individual part which they are made of.
What is the Law of Closure? We perceptually close up or complete objects that are not, in fact, complete.
What is the Law of Continuation? Elements arranged on a line or curve are perceived to be continuing its established direction
What is the law of common fate? Things that move or function in a similar manner will be perceived as a unit.
Why use Gestalt principles in Visual Design for UX? Gestalt principles guide design, increase usability, and create clearer communication by taking advantage of how we naturally respond to stimuli
List 3 things that an understanding of Graphic Elements in UX design does. 1. Organizes information 2. Creates Order 3. Establishes Hierarchy.
What is White Space in Visual Design for UX? The space between the elements in a composition that creates visual hierarchy and helps users quickly process information.
What is the function of a Grid in Visual Design for UX? Grids are the core foundation of any design --- an invisible skeleton upon which the visual content is arranged.
How will a grid successfully utilized improve usability? 1. It will improve readability and scanning speed. 2. It will reduce visual clutter 3. It will increase visual appeal.
Name 2 color models used in web design and whether they are additive or subtractive CMYK is used in print and is subtractive as you can mix the 3 colour together to get black. RBG is additive as you can add the 3 primaries together to get pure white light.
What is Hue? the property of colour that distinguishes red from yellow from blue as determined by the dominant wavelength of the light
What is Value? The relative lightness or darkness of a colour. (tone) Color are made lighter (tint) or darker (shade) by mixing with white or black
What is Saturation? The range from pure colour (100% saturation) to great (0% saturation) at a constant lightness level
What is complementary colour? Colours exactly opposite one another on the colour wheel set each other off and create excitement.
What is monochromatic colour? Use of one colour only. The hue can vary in value depending on the shade or tint.
What is analogous colour? Colors that are located adjacent on the colour wheel. The hues may vary in value but have minimal chromatic differences
What is the psychology of Color? Different colours invoke feelings and can also have specific associations in each culture. Understanding these perceptions helps to communicate more effectively.
When using colours for usability what are three things to look out for? 1. Consistency in applying them across materials and website. 2. Ecomomy, less is more 3. Colour Blindness -avoid colour as the only means to convey information.
When using colour to communicate in usability what are 3 best practices? 1. Maintain a high contrast between text and background 2. Allow for customizing colours for accessibility (contrast control) 3. in type, avoid using complementary colours together as it creates a visual vibration which impedes readability.
What is typography? The art and technique of arranging type in order to make language visible.
When using type for usability what are some best practices? Use of the correct font and style will greatly enhance legibility on screen.
What are some of the common problems that arise in Type for Usability? Text is too small to read. Text with insufficient margins, Text with inappropriate line lengths. Headlines that are visually disconnected form the text body. Paragraphs of type in all caps, bold or italic. Underlined text that is not a link Type on an angle is fine for graphic element not for content.
What s contrast in Visual design for UX? the distinguishing information that arises from comparing/creating differences between elements helps users group and process information more quickly. When used correctly contrast helps to create emphasis, use different type styles, fonts or use type in surprising or unusual ways.Less contrast equals more monotony. Too much contrast equal chaos. Find a BALANCE.
How does Hierarchy work in Visual Design for UX? Draws your EYE to a specific location based on Size, colour, white space, rhythm
How do we create emotional experiences for Visual design in UX? Positive emotional response can build a sense of trust and engagment with your users.
How can emotional experiences be achieved? Surprise, humour, copywriting, graphic elements, photography, colour, vibrancy, font, layout.
What are the 3 types of Emotional experience on can create in Visual design for UX? Visceral. Behavioural. Reflective.
Why is storytelling important? Human have been communicating important information through stories since we've been able to speak.
What are the methods of communicating typographically? Various graphical tools can be used like size, weight, orientation and shape and combined with typography to give a visual representation of a concept.
What is data visualization? The visual representation of data. Not all data is created equal.
When designing an icon set what are 2 types of contrasting concepts to keep in mind? Literal vs metaphoric. Conventional vs Abstract.
What are the 4 types of Icons? 1. Literal. 2 Metaphoric 3. Conventional 4. Abstract.
What is a Creative Brief? A document that outlines the strategic direction for Creative development, covering goals, communication objectives, voice and any elements that the execution must contain.
Why is brand important? Brand is the personality that identifies an organization and how it relates to audiences across all touch points.
What is a style guide? A visual manual that describes various elements of the brand. including logo usage, photo and font styles, layout, colours and interaction techniques and controls.
Why is IA research important? Improves usability, find ability and learnability. Supports improved user experience and satisfaction. Encourages designers to think strategically. Helps to create improvements in revenue. Reduces Costs.
What are some of the dominant concepts in Search? 1. Traditional information Retrieval model. 2. Berry picking. 3. Information Foraging. 4. The scent of Information.
What are 2 types of IA research methods? 1. Generative and 2. Evaluative.
What is Generative research? Gathering user input on the organization and labelling of content.
What is Evaluative research? Determining whether people can correctly find images in an organizational structure.
What is Card sorting? A simple way of organizing ideas.
What do open sorts do? EVALUATE allowing user to organize content into groups.
What do Closed sorts do? Validate thru a generative process content beneath pre determined headings
What are some of the ways to communicate the results of card sorting data? Manual Analysis, Dendrogram in a tree structure, Affinity diagram,
How many participant are needed for a good card sort? 20
Card based classification evaluation or tree sorting can be done thru two approaches-- what are they? paper based and physical>>>> drawn out... (i.e. via tree jack, a digital approach)
What 2 elements for the foundation of Mental Models? 1. Controlled vocabularies 2. Meta data scheme.
What are taxonomies the naming of things to facilitate research and retrieval, these things must be items that SHARE certain empirical characteristic.
What are labels? reflection of the taxonomy and mental models of the user.
How can we best evaluate labels? With a card based sort.
What are the 2 major design approaches for IA? 1. Responsive 2. Device specific.
What are 3 types of Observable User Behaviour? 1. Known item 2. Exploratory 3. Re finding.
Name the 3 groups that define GOALS for the UX Experience? 1 Business 2. Customer 3. User.
IN creating the Business requirement goals list 3 methods. 1. Competitive Analysis 2. Stake holder Analysis 3. Value Chain.
What are the 4 key Experience Qualities 1. Conversational 2. Emotional 3. Usable 4. Useful.
What are the 4 types of question that make up a screener design/protocol? 1. Exclusionary 2. Differentiating 3. Balancing 4. Record
What is task Analysis? Identify and capture step by step what a user does/
What is a CON for Task Analysis? Not a direct design solution, they are tasks not functions.
What is ethnographic research? Allows for insight into the user's context of use and is reliable and objective. Answers Where, how.
What is a big con for ethnographic research? Easy to inadvertently influence the outcome of the study.
What is card sorting? Great way to gather user feedback during the ID stage.
What is a big con for Card sorting? Requires an understanding of data analysis in order to get the full value out of the data.
What is a usability walk through? like a usability test using a low fidelity prototype.
A usability review is also know as what? A heuristic evaluation.
What is the difference between empirical and analytic? • Analytic: theory, models, guidelines (experts) – Cognitive Walkthrough – Usability Inspection – Heuristic Evaluation • Empirical: observations, surveys (users) – Field study – Lab based – Interviews
Why user Personas? Reminds us that we are not our users.
When creating personas what are the User Characteristics to consider? 1. user types 2. Task analysis 3. Context 4. Goals.
Success in UX is three fold. Describe what it looks like. Must be shared by the organizations business goals, the value that the customer sees and the performance of the user.
What does a typical research plan look like? 1. Define Goals set timeline, determine the governance of content. 2. Identify users and their personas. 3. Do Ethnographic research and task analysis. Apply research and include in IA, Interaction and interface design. 4. Prototyping and test. Work on Interaction and interface experience. 5. Test for usability. (visualize the UX experience in its fullness here, follow it in general and use what is needed specifically on a case by case basis because some of it "depends" on the end GOALS.
What are the 4 factors of Usability testing? 1. Effectiveness 2. Efficiency 3. Satisfaction 4. Learnability
What does usability testing do? Provides feedback on the intended product before release when risk is low and change is cheap.
What is Usability testing An experiment. A METHOD of many that can be use in the context of UX design. others include Exploratory research, design walk thru, evaluations, expert evaluations (Heuristic), usability audit, in field studies.
What is the goal of usability testing? Improve the usability of the product.
If you are executing the UX experience life cycle correctly how many times do you test? 3. on IA phase, after visual design has been done and prior to/after launching.
What are the key characteristics of a Usability test. list 4. 1. Internal Validity = the tested UX 2. Cause and effect 3. Confounding Variables i.e. devices
What are 4 measurement scales for usability testing? nominal -- gender, pass and fail 2. Ordinal --- reviews and ratings 3. Interval -- Relationships 4. Ratio -- Empirical/objective measurements
what is correlation data? a cause must be both necessary and sufficient to an effect to occur.
What are the 5 types of Usabilty testing methods? 1. Moderated Lab 2. Remote testing 3. Automated testing 4. retrospective testing 5. mobile testing
What is retrospective testing? have users complete their tasks solo and then review video with users to get further insights.
What is the focus of UX testing? Behaviour. NOT Attitude.
What is the ideal number of participant is a usability test? Jacob Neilson says the "power of 5" . Akendi says 12. I say 13. lol. Typically 6 to 8 per user group.
What is the difference between Empirical (User) and Analytical (Heuristic) approaches to usability testing? More problems are found in Heuristic but the type of problems are discovered in Empirical method.
When do you do empirical testing? when you want objective comparative stats.
What are the 3 types of Usability testing and when do they occur in the UX life cycle? 1. Exporatory -- to test basic concepts -- in the interaction design phase, paper based, cost effective 2. Formative -- tested at the end of the Visual Design phase for efficiency and task success 3. Summative -- PRIOR to launching to observe the user interact with a fully functioning systems and to "summarize" how well it worked.
What is the cost of change in Usability testing As design and functionality decisions are made changes become more expensive to implement.
If a business fails to test between the user and customer research phases and then moves on to the customer and client feedback after launching what is likely to happen? #FAIL. As in the "fail" business model.
When recruiting you want to achieve a sample representation of your population in order to balance what factors? 1. AGE 2. Gender 3. skills and knowledge 4. Experience 5. Usage patterns.
What are the 4 basic questions that will go into a screener? 1. Exculsionary, used to qualify 2. Differentiating used to separate into groups 3 Balancing used to achieve a good sample 4. Record only -- used to gain further insights.
what 6 things are included in the Recruiting screener? Protocol script. 1. Provide intro to user who you are and what you are doing but be vague 2. Provide detailed outline to recruiter as to quotes 3. Dates times, location 3. Qualifying questions 4. Accessibility question, glass, mobility. 5. Contact info, directions etc.
When facilitating test sessions what 3 things are there to consider carefully. 1. Open vs closed questions 2. Leading vs non leading questions 3. Careful consideration of the order of the questions for learnability and priming.
What is the facilatator/moderators key role? Welcome and purpose. Remind this is not a test of you wer're testing the site.
When scripting a task scenario what is the best way to position it to activate the user? once you have described the task say "Show me how you would do this…"
What are key piece of data to observe in this test? 1. start and finish of the task 2. observations 3. Pass/Fail 4 Ease of use rating 5. Probing questions if necessary.
Created by: ZenMeme