For my marketing final in Italy
Help!
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| What is Marketing? | Marketing is the activity, set of institutions and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners and society at large.
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| 1st Rule of Marketing | Know the consumer's desire.
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| 2nd Rule of Marketing | Behave for profit in mid - long term
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| 3rd Rule of Marketing | The firm and market are an "integrated system"
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| What is strategic marketing composed of? | Consumer behavior, segmentation, targeting, positioning, competitive advantage. (the marketing plan)
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| What is operative marketing composed of? | The marketing mix (product, promotion,place, price)
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To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
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