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MKTG FINAL formula

Quiz yourself by thinking what should be in each of the black spaces below before clicking on it to display the answer.
        Help!  

Question
Answer
sales   price x quantity  
🗑
price   (benefits - cost) / $  
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value   benefit - cost or benefit/price  
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profit   revenue - costs  
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total costs   fixed costs + variable costs  
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cost plus pricing   selling price / (1 - % markup)  
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Gross Margin   selling price - cost of good sold (CGS)  
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markup   Price x (1 + Decimal Markup)  
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margin as a percentage of cost   cost/ (markup x 100)  
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margin as a percentage of selling price   markup / selling price  
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markup 2   (Selling Price – Purchase Price)/ Purchase Price  
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margin   (Selling Price – Purchase Price)/ Selling Price  
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contribution per unit   Selling Price – Variable Cost  
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profit margin   product contribution per unit / selling price  
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break even volume   Fixed Cost / (Price – Variable Cost)  
🗑
profit   (merchandise sold x margin) - expenses  
🗑


   

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Created by: asculpepper
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