Midterm
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| MARKETING MYOPIA | IS WHEN A COMPANY FOCUSES MORE ATTENTION TO ITS PRODUCT THAN CUSTOMERS WANTS AND NEEDS
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| CORE MARKETING ACTIVITIES | PRODUCT DEVELOPMENT
RESEARCH/CUSTOMER SATISFACTION
COMMUNICATION
DISTRIBUTE
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| MISSION STATEMENT | A WRITTEN DECLARATION OF AN ORGANIZATION CORE PURPOSE AND FOCUS THAT NORMALLY REMAINS UNCHANGED OVERTIME
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| CONSUMER MARKET | IS COMPOSED OF INDIVIDUALS WHO BUY A SPECIFIC GOOD OR SERVICE
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| BUSINESS MARKET | BUYS PRODUCTS TO MAKE PRODUCTS TO SELL TO THE CONSUMER
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| MASS CUSTOMIZATION | CUSTOMIZATION & PERSONALIZATION OF PRODUCTS & SERVICES
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| AUGMENTED PRODUCT | ADDITIONAL ELEMENTS REQUIRED FOR THE PRODUCT TO HAVE COMPELLING VALUE TO A CUSTOMER
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| CORE PRODUCT | THE DOMINANT BENEFIT OR SATISFACTION THAT A CUSTOMER EXPECTS FROM A GOOD OR SERVICE HE OR SHE BUYS
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| ACTUAL PRODUCT | TANGIBLE ASPECTS OF A PRODUCT , SUCH AS BRAND NAME, DESIGN, FEATURES,QUALITY, STYLE.
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| PRODUCT MIX | ALL ITEMS/ PRODUCT LINES, AND EVERYTHING AND ORGANIZATION SELLS
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| IDEA SCREENING | A PROCESS USED TO EVALUATE INNOVATIVE PRODUCT IDEAS, STRATEGIES AND TRENDS
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| BUSINESS PORTFOLIO | THE COLLECTION OF PRODUCT AND SERVICES PROVIDED BY A COMPANY
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| MARKETING MIX | PRODUCT,PLACEMENT,PRICE,PROMOTION
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| SWOT ANALYSIS | USED TO EVALUATE A COMPANY STRENGTHS, WEAKNESSES, OPPORTUNITIES, AND THREATS
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| MACRO ENVIRONMENT | DEMOGRAPHIC,ECONOMIC,NATURAL,TECHNOLOGICAL,POLITICAL,CULTURAL
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| MICRO ENVIRONMENT | THE COMPANY, SUPPLIERS, INTERMEDIARIES, CUSTOMER, COMPETITORS, CUSTOMER, PUBLIC
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| OBSERVATIONAL RESEARCH | METHOD OF DATA COLLECTION IN WHICH SITUATION OF INTERESTS AND RELEVANT FACTS, ACTIONS, AND BEHAVIORS ARE RECORDED
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| BUYER DECISION PROCESS | ACKNOWLEDGE NEED, INFORMATION SEARCH, ALTERNATIVE EVALUATION (COMPARISON), PURCHASE DECISION, POST PURCHASE BEHAVIOR.
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| GEOGRAPHIC SEGMENTATION | POLITICS BOUNDARIES, CLIMATE REGION, POPULATION BOUNDARIES...(NATIONS,STATES,CITIES,NEIGHBORHOODS)
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| MARKET SEGMENTATION PROCESS | TARGET MARKET, MARKET PRODUCT DIFFERENTIATION, MARKET POSITIONING
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| BUILDING BRAND | POSITIONING, BRAND NAME, SPONSORSHIP, DEVELOPMENT.
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| PRODUCTS LIFE CYCLE | INTRODUCTION, GROWTH,MATURITY,DECLINE
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| 4 TOOLS OF MARKETING | PRODUCT A GOOD,IDEA,OBJECT OR SERVICE THAT PROVIDES A NEED
PRICE THE DIFFERENCE BETWEEN AMOUNT OF WORK THAT SHOULD HAVE BEEN PAID FOR AND THE ACTUAL AMOUNT PAID FOR PRODUCT
PLACEMENT MOVEMENTS OF THE GOODS OR SERVICE PROVIDED
PROMOTION PUBLICITY OR A
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| 5 TYPES OF CUSTOMERS | CONSUMER, GOVERNMENT, BUSINESS, INTERNATIONAL, RESELLER
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| LEVELS OF PRODUCT | CORE PRODUCT, BRAND ACTUAL PRODUCT, AUGMENTED PRODUCT
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