Chp. 8 Marketing
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help
|
|
||||
|---|---|---|---|---|---|
| New-Product Development | The development of original products, product improvements, product modifications, and new brands through the firm's own product development efforts. | ||||
| Idea Generation | The systematic search for new-product ideas. | ||||
| Idea Screening | Screening new-product ideas in order to spot good ideas and drop poor ones as soon as possible. | ||||
| Product Concept | A detailed version of the new-product idea stated in meaningful consumer terms. | ||||
| Concept Testing | Testing new-product concepts with a group of target consumers to find out if the concepts have strong consumer appeal. | ||||
| Marketing Strategy Development | Designing an initial marketing strategy for a new product based on the product concept. | ||||
| Business Analysis | A review of the sales, costs, and profit projections for a new product to find out whether these factors satisfy the company's objectives. | ||||
| Product Development | Developing the product concept into a physical product in order to ensure that the product idea can be turned into a workable market offering. | ||||
| Test Marketing | The stage of new-product development in which the product and marketing program are tested in realistic market settings. | ||||
| Commercialization | Introducing a new product into the market. | ||||
| Customer-Centered New-Product Development | New-product development that focuses on finding new ways to solve customer problems and create more customer-satisfying experiences. | ||||
| Team-Based New-Product Development | An approach to developing new products in which various company departments work closely together, overlapping the steps in the product development process to save time and increase effectiveness. | ||||
| Product Life Cycle | The course of a product's sales and profits over its lifetime. | ||||
| Style | A basic and distinctive mode of expression. | ||||
| Fashion | A currently accepted or popular style in a given field. | ||||
| Fad | A temporary period of unusually high sales driven by consumer enthusiasm and immediate product or brand popularity. | ||||
| Introduction Stage | The product life-cycle stage in which the new product is first distributed and made available for purchase. | ||||
| Growth Stage | The product life-cycle stage in which a product's sales start climbing quickly. | ||||
| Maturity Stage | The product life-cycle stage in which sales growth slows or levels off. | ||||
| Decline Stage | The product life-cycle stae in which a product's sales decline. |
Embed Code: If you would like this activity on your web page,
copy the script below and paste it into your web page.
show me how
Created by:
tgrant01
on 2012-03-20