CHapter 3
Help!
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| affirmative disclosure |
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| AAF american advertising federation |
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| AAAA american association of advertising ad=gencies |
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| ANA association of national advertisers |
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| BBB Better business Bureau |
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| cease-and desist order |
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| CARU |
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| Comparative advertising |
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| consent decree |
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| consumer advocates |
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| consumer information network |
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| consumerism |
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| cookies |
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| copy right |
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| corrective advertising |
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| deceptive advertising |
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| endorsemnets |
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| ethical |
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| federal communications commision FCC |
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| federal trade commision |
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| food and drug administration |
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| intellectual prperty |
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| long term macro arguments |
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| national advertising division |
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| national advertising review board (NARB) |
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| National advertising review council |
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