DECA Vocab.CH.2
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| Marketing Plan | A formal written document communicating the goals, objectives, and strategies of a company.
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| Executive Summary | A brief overview of an entire marketing plan.
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| Situation Analysis | The study of the internal and external factors that affect marketing strategies.
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| Marketing Strategies | Identification of target markets and determination of marketing.
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| Sales Forecasts | The projection of probable future sales in units or dollars.
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| Performance Standards | An expectation of performance that reflects a company's goals and marketing plan objectives.
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| Market Segmentation | The process of analyzing and clarifying customers in a given market to create smaller,more precise target markets.
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| Demographics | Statistics that describe a population in terms of personal characteristics such as age, gender,income, martial status, ethnicity, education, and occupation.
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| Disposable Income | The money left over after taxes are taken out of a consumer's income.
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| Discretionary Income | The money left over from a consumer's income after paying for basic living necessities such as food, shelter, and clothing.
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| Geographics | Segmentation of the market based on where people live.
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| Psychographics | Studies of consumers based on social and psychological characteristics.
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| Mass Marketing | Use of a single marketing plan to reach all consumers.
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