DECA Vocab.
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| Marketing | The process of Planning, Promoting, selling, and distributing products to satisfy customers' needs and wants.
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| Goods | Tangible items of monetary value that satisfy needs and wants.
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| Services | Intangible items of monetary value that satisfy needs and wants.
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| Utility | An attribute of a product or service that makes it capable of satisfying consumers' wants and needs.
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| Market | People who share similar needs and wants and are capable of buying products.
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| Consumer Market | Consumers who purchase goods and services for personal use.
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| Industrial Market | Businesses that buy products to use in their operations;also called the business-to-business market.
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| Market Share | A company's percentage of total sales volume generated by all competition in a given market.
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| Target Market | A group of people identified as those most likely to become customers.
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| Customer Profile | A List of information about a target market, such as age, income level, ethnicity, occupation, attitudes, lifestyle,and geographic residence.
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| Marketing Mix | The four basic marketing strategies, called the four P's: Product, Place, Price, and Promotion
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