Review-PPT
Help!
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| Distribution focuses on which two utilities? | Time
Place
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| Merchant Wholesalers | independently owned business that takes title to the merchandise it handles
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| Brokers/Agents | don't take title to goods, and perform few functions
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| Manufacturers' Sales Branch | wholesaling by sellers or buyers themselves rather than through independent wholesalers
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| Logistics Systems | Warehousing, Inventory, Transportation, Costs, Order Processing
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| Characteristics of a Good Mission Statement | motivating, market oriented, realistic, specific, fit market environment, distinctive competencies
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| Good Mission Statements: | Limited number of goals
stress major policies and values
define competitive scopes
be uplifting
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| Organizational Objectives (Strategic) | Profit
Growth
Employee Welfare
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| Marketing Objectives (Strategic) | Sales Revenue
Market Share
Customer Satisfaction
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| BCG Portfolio Strategies | Grow, Maintain, Harvest, Divest
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