Products, Branding, Labeling
Help!
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| What is a product? | Product is everything both favorable and unfavorable, that a person recieves is an exchange.
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| Give at least one example of a product. | Tangible good.
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| What is a business product? | Business product is a product used tomanufacture other goods or services, to facilitate an organization's operations, or to resell to other consumers.
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| What is a consumer product? | A consumer product is a product brought to satisfy an individuals personalneeds or wants.
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| What is a convenience product? | A convenience product is a relatively inexpensive item that merits little shopping effort.
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| What is a shopping product? | A shopping product is a product that requires comparison shopping,because it is usuallymore expnsive and found in fewer stores.
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| What is a specitality product? | A specitality product is a particular item for which consumers search extensivelyand are reluctant to accept substitutes.
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| What is an unsought product? | A unsought product is a product unknown to the potential buyer or a known product that the buyer does not actievly seek.
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| What is a product item? | Aproduct item is a specific version of a product that can be designated as a distinct offering among an organizations products.
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| What is a product line? | A product line is agroup of closely related product items.
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| What is a product mix? | A product mis is all products an orginization sells.
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| Give one example of Benefits. | Advertising Economics
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| What is the product mix width? | The product mix width is the number of product lines an orginization offers.
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| What is product line depth? | Product line depth is the number of product items in a product line.
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| What is planned obsolence? | Planned obsolence is the practice of modifying products so those that have already been sold become obsolete before they acutally need replacement.
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| What is brand? | Brand is a name, etc. thereof that identifies a seller's products and differeientiates them from competitor's products.
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| What is branding? | branding is a brand name, brandmark, brand equity,global brand.
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| Name one benefit of branding. | Product identification
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| Name on type or branding. | Ingredient Branding
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| What is the symbol for trademark? | TM
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| What are the types of labeling? | Persuasive and Informational
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| What are universal product codes? | Universal product coeds are series of think and think vertical lines(bar codes).
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