branding labeling and proudcts
Help!
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| what is a proudct? | A product is both everything favorable and unfavorable that a person recieves in an sechange.
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| what is a convenience product? | a realatievly inexpensive item that merits little shopping effort.
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| what is a product item? | specific versions of a product that can be designated as a distinct offereing among an org. products.
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| what is a product line? | a group of closely-realted product items.
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| what is product mix? | all products a organization sells.
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| What are some benfits of product lines? | package uniformity, standardized components, efficient sales, equivalent quality
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| what is product mix width? | # of product lines an organization offers
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| what is product line depth? | # of product items in a product line
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| what is brand? | name, term, symbol, design, or combination there of that identifies a sellers product
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| what is a brand name? | part of the brand that can be spoken in letters, words and numbers
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| what is brand mark? | elements of a brnad that can not be spoken
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| what is brand equity? | value of company and brand names
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| what is a global brand? | brand where at least 20% of the products are sold outside its home country
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| what is individual brand? | using diff brand names for different products
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| what is family brand? | marketing several diff products under the same brand name
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savannahwicker
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