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Persuasion and Attitude Change

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Question
Answer
Name the two models of persuasion.   Hovland-Yale and the Elaboration Likelihood Model.  
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Name the four factors of the Hovland Yale Model.   Source, Message, Recipient and Channel.  
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What are the two routes outlined by the Elaboration Likelihood Model?   Central and Peripheral.  
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What are the factors outlined by Lien? (2001)   Message repetition, Media type, Self-referencing, Arousal and Prior knowledge.  
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What did Rogers and Mewborn (1976) find?   Fear tactics are only affective if they come with a solution to the threat.  
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Who suggested the Elaboration Likelihood model?   Petty and Cacioppo (1983.)  
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How much were particpants payed in the Festinger and Carlsmith (1959) experiment?   $1 or $20  
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What theory did Festinger suggest?   Cognitive Dissonance Theory.  
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Which theory was suggested as a alternative to COgnitive Dissonace Theory?   Self-Perception Theory  
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Who suggested that Bem's and Festinger's theories on attitude change were complementary?   Fazio et al  
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