Chapters 1-7
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| using marketing research to find and evaluate new opportunities | Opportunity Identification
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| studying the decision making environment within which the marketing research will take place | Situation Analysis
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| preliminary research conducted to increase understanding of a concept, to clarify the exact nature of the problem to be solved, or to identify important variables to be studied | Exploratory Research
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| surveys using a limited number of respondents and often employing less rigorous sampling techniques than are employed in large, quantitative studies. | Pilot Stdies
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| discussions with knowledgeable individuals, both inside and outside the organization, who may provide insights to the problem | Experience Surveys
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| retrieving information from situations that are similar to a current one | Case Analysis
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| in-depth discussions, usually consisting of 8 to 12 people, with a moderator, usually limited to just one topic or theme | Focus Groups
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| in very large corporations with intranets, the researcher has the capability of determining whether needed or relevant information is available somewhere inside the organization. Intranets provide easy access to internal data, are much faster than a tradi | Using Intranets for Exploratory Research
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Review the information in the table. When you are ready to quiz yourself you can hide individual columns or the entire table. Then you can click on the empty cells to reveal the answer. Try to recall what will be displayed before clicking the empty cell.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
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Created by:
Rmsherlo
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