MKT Chapter 5
Help!
|
|
||||
|---|---|---|---|---|---|
| consumer buyer behavior | the buying behavior of final consumer-individuals, and households tha buy goods and services for personal consumptions
🗑
|
||||
| consumer market | all the individuals and households that buy or acquire goods and services for personal consumption
🗑
|
||||
| culture | the set of basic values, perceptions,wants, and behaviors learned by a member of society from family and other important institutions
🗑
|
||||
| subculture | a group of people with shared value systems based on common life experiences and situations
🗑
|
||||
| social class | relatively permanent and ordered divisions in a society whose members share similar values, interests,and behaviors
🗑
|
||||
| group | two or more people who interact to accomplish individual or mutual goals
🗑
|
||||
| opinion leader | person within a reference group who, because of special skills, knowledge, personality, or other characteristics exerts social influence on others
🗑
|
||||
| online social networks | online social communities-blogs, social networks web sites, or virtual worlds where people socialize or exchange info and opinions
🗑
|
||||
| lifestyle | a person's pattern of living as expressed in his or her activities, interests, and opinions
🗑
|
||||
| personality | the unique psychological characteristics that distinguish a person or group
🗑
|
||||
| motive (drive) | a need that is sufficiently pressing to direct the person to seek satisfaction of the need
🗑
|
||||
| perception | the process by which people select, organize, and interpret info to form a meaningful picture of the world
🗑
|
||||
| learning | changes in an individuals behavior arising from experience
🗑
|
||||
| belief | a descriptive thought that a person holds about something
🗑
|
||||
| attitude | a persons consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea
🗑
|
Review the information in the table. When you are ready to quiz yourself you can hide individual columns or the entire table. Then you can click on the empty cells to reveal the answer. Try to recall what will be displayed before clicking the empty cell.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.
Normal Size Small Size show me how
Normal Size Small Size show me how
Created by:
stophammertime1290
Popular Business sets