GoPo Chap 5 Polling

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The estimated difference between the results of a poll using a sample of the population and the true results that would have been found if the entire population had been polled.

sampling error

The assumption that people care about a polling question

saliency

Influencing opinion by the order questions are asked

context effect

Feeding people false and damaging "information" about a candidate while pretending to take a poll to see how this "information" affects voter preferences while really trying to influence their vote

push polls

Differences in political preferences based on more than one variable

crosscutting cleavages

Professionally structured discussion to provide in-depth insights into people's motivations and perceptions

focus group

Distort or bias

skew

Voters who support a candidate or position merely because they see that others are doing so

bandwagon effect

A sampling method in which each member of the population being surveyed has an equal chance of being selected for the sample

random sample

Selecting voting places at random and asking people how they voted and why