| Question |
 |
|
| Answer |
 |
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| The estimated difference between the results of a poll using a sample of the population and the true results that would have been found if the entire population had been polled. |
sampling error |
| The assumption that people care about a polling question |
saliency |
| Influencing opinion by the order questions are asked |
context effect |
| Feeding people false and damaging "information" about a candidate while pretending to take a poll to see how this "information" affects voter preferences while really trying to influence their vote |
push polls |
| Differences in political preferences based on more than one variable |
crosscutting cleavages |
| Professionally structured discussion to provide in-depth insights into people's motivations and perceptions |
focus group |
| Distort or bias |
skew |
| Voters who support a candidate or position merely because they see that others are doing so |
bandwagon effect |
| A sampling method in which each member of the population being surveyed has an equal chance of being selected for the sample |
random sample |
| Selecting voting places at random and asking people how they voted and why |
exit polls |