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GoPo Chap 5 Polling

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Question
Answer
The estimated difference between the results of a poll using a sample of the population and the true results that would have been found if the entire population had been polled.   sampling error  
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The assumption that people care about a polling question   saliency  
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Influencing opinion by the order questions are asked   context effect  
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Feeding people false and damaging "information" about a candidate while pretending to take a poll to see how this "information" affects voter preferences while really trying to influence their vote   push polls  
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Differences in political preferences based on more than one variable   crosscutting cleavages  
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Professionally structured discussion to provide in-depth insights into people's motivations and perceptions   focus group  
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Distort or bias   skew  
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Voters who support a candidate or position merely because they see that others are doing so   bandwagon effect  
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A sampling method in which each member of the population being surveyed has an equal chance of being selected for the sample   random sample  
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Selecting voting places at random and asking people how they voted and why   exit polls  
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Created by: betsynewmark