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Sports&Ent11

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Question
Answer
Evergreen   films or products that are popular year after year  
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Record clubs   organizations in which memebers receive free records if they agree to purchase additional records within a time period  
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Rack Jobbers   independent vendors who distribute, price, and control their own inventory within a store  
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Location-Based entertainment (LBE)   Entertainment that includes, amusement, theme, animal, and water parks  
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Impulse spending   buying without prior planning  
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Entertainment products   Contain both tangible goods and intangible services.  
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Intellectual property   An idea, concept, or written or created work that is unique and is protected by copyright laws.  
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Concessions   snack-bars that sell refreshments such as popcorn, soda, and candy  
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Product extensions   Addition of a new product to an already established line of products under the same brand name.  
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Primary Market   In film distribution, the target audience which is th etheaters that show films in first release  
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Exhibitors   Theaters that sell tickets and show films to an audience  
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Secondary Market   In film distribution, target audience after a film has been in first run at theaters  
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