Sports&Ent12
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| Motionmarks | A trademark identified by moving images associated with a brand or company.
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| Brand Extension | The developement and introduction of new products that expand the brand and take advantage of the recognition and image of an established brand name.
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| Crossover | A brand strategy that uses an expansion of the popular appeal of an artist or work by achieving success in another market or style.
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| Archived | A brand strategy that uses legendary actors and singers.
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| Entertainment Franchise | A brand strategy that uses series of films, programs, or character portrayals planned to expand the character's activities in a series.
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| Brand name | A word or words, letters, or numbers representing a brand that can be spoken.
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| Trademarks | A device that legally identifies ownership of a registered brand or trade name.
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| Brand Identity | A consistent image or feeling that consumers recognize when encountering the brand.
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| Brand Mark | A brand name and symbol.
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| Soundmarks | A trademark identified by a sound associated with a brand or company.
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| Product placement | The appearance of a product as a prop in afilm or TV show, in exchange for a fee paid by the product's advertise.
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| Gross Profit | Revenue minus the cost of the goods sold.
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| Net Profit | gross profit minus expenses.
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| Profit margin | The difference between the expenses and the retail price, expressed as a percentage or a dollar amount.
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| Reach and Frequency | The number of people exposed to an advertisement and the number of times thay are exposed to it.
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Created by:
lamaykat
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